E-tailer Showpo has just announced that it will start expanding to Los Angeles in an attempt to grow and expand business. The Australian-based e-tailer just confirmed to Apparel News that the company will hire and invest in a Los Angeles team.

According to the publication, founder Jane Lu is planning to hire five people including a buyer to settle in the L.A. area and help grow the e-commerce business. The reason for this is due to the drastic differences in climates for L.A. and Australia. In hopes to stay on trend and in season for her California customers, Lu hopes that the L.A. team will help strengthen Showpo's selling points during the summer and spring seasons of the city.

Established in 2010, Lu created the brand in order to provide feminine, affordable fashion.With a staff of approximately 30 members, the company offers rompers, dresses, crop tops, shoes, accessories as much. The label averages around 40-60 dollars for womenswear. With a mission statement of attempting "to be her go to place to shop," the company currently carries over 1.1 following on its social media accounts. Moving forward towards the L.A. market may serve as a smart move for the festival-inspired label.

After two years of business, Jeffrey Rudes has announced that his SoHo location will close indefinitely. The 5,800 square foot boutique closed its doors this past weekend due to a change in focus for the company.

The store closed in SoHo stood as the brand's only solo operating store currently. As retail has been declining for many retailers and fashion brands, its not necessarily a shock to see the Jeffrey Rudes store undergo a closure. While the brand has not mentioned if it has been affected by retail struggles or the economic climate, the store closure could signfiy a change in direction for the company.

The luxury menswear brand has stated it will spend more time on the brand's online business and selected wholesale accounts, as reported by WWD. At the moment, according to a spokesman, there are no future plans to open any other stores in the future.

The namesake brand was founded by Rudes in Los Angeles with a strong emphasis on sophistication and fine craftsmanship. With over 35 years in the fashion industry, Rudes has helped grow his label into a coveted, timeless brand. Moving forward and focusing on specific accounts may be another strategic way the entrepreneur is planning to build and grow his line.

Selfridges to focus on sustainability

Selfridges is leading the UK retail effort to combine sustainability, innovation and luxury.

Last week Selfridges' Creative Director, Linda Henson, stated the company would be embracing its mantra of 'buying better, inspiring change' and taking steps to implement these over the next five years.

Both at Selfridges and its partner businesses, like de Bijenkorf in The Netherlands, its buying offices have participated in mandatory sustainability workshops. The goal is for the group to reduce its carbon footprint by 15 percent, while by 2021 the store’s top 30 brands will need to have developed clear sustainability agendas.

As part of its commitment to retail sustainable fashion, Selfridges will display a Positive Luxury butterfly symbol which will inform consumers which brands can be trusted to adhere to a standard of sustainability and commitment to quality, design, quality and craftsmanship.

Selfridges is currently in the middle of a refurbishing programme, which it has extended to its ground floor accessories hall. The second phase is due for completion in November of this year at a cost of 300 million pounds.

Photo credit: Positive Luxury mark

ShirtSpace teams up with American Apparel

ShirtSpace, the online retailer for blank wholesale apparel including t-shirts, polos and sweatshirt, has announced they are adding American Apparel to their inventory.

American Apparel is known for its in-house production of producing, cutting and photographing all products in one location. This keeps the cost of their products low. Given the commitment to affordability, ShirtSpace saw them as the perfect new partner.

"Adding American Apparel to our product lineup is extremely exciting for us," said Marlin LeFever, business development director at ShirtSpace. "American Apparel is a well-known, respected manufacturer of high-quality apparel, and we're thrilled to be able to offer it to our customers."

The new American Apparel line consists of t-shirts, sweatshirts, jackets, pants, and items for infants, toddlers and dogs. Most of the items start at under 7 dollar a piece.

Cuts include scoop, crew, and V-neck, and customers can find short, long and three-quarter sleeves. Different tank-top styles also are available.

American Apparel, which was acquired by Gildan Activewear Inc. this year, is in need of new strategies for growth, and this could be their chance to start to rebuilding their business. After years of controversy, filing for bankruptcy and what nearly seemed like the brink of collapse for the business, they finally have a chance to turn things around.

A new American Apparel website is expected to launch at the end of the third quarter. There are currently no plans to bring back brick-and-mortar stores.

photo: via PR Newswire
In Pictures: Manhattan’s Saks Fifth Avenue opens The Advance

Saks Fifth Avenue has revealed The Advance, a newly renovated 7,324-square-feet of an upscale retail space located on the fifth floor of the Manhattan’s flagship. The department store aims for a gallery time atmosphere, choosing for a natural color palette and metallic accents.

The Advance, as a new retail section of the fifth floor, is dedicated to modern designers offering an assortment of 32 brands, of which 12 have been introduced recently: Acne, Cinoh, Isabel Marant, Jacquemus, Marques’Almeida, Monse, Nocturne #22, Noir, Rick Owens, Rosie Assoulin, Sara Lanzi, Vetements. The shop format is organized by designers and adjacent to 30,000-square-foot Collective section with contemporary and denim brands.

Hover your mouse over the pictures to learn more on the newly opened floor.

In Pictures: Manhattan’s Saks Fifth Avenue opens The AdvanceIn Pictures: Manhattan’s Saks Fifth Avenue opens The AdvanceIn Pictures: Manhattan’s Saks Fifth Avenue opens The AdvanceIn Pictures: Manhattan’s Saks Fifth Avenue opens The AdvanceIn Pictures: Manhattan’s Saks Fifth Avenue opens The Advance

In 2015, Hudson’s Bay Co., the owner of the Saks Fifth Avenue, announced a 250 million dollar three-year renovation of the luxury department store to restore its premium place as “the” retailer for high-end shoppers. The first phase of the restoration finished last year and brought in the “lifestyle” focused fourth floor featuring renowned American designers and the opening of the eight-floor outdoor terrace. Next to unveil is the refurbished third floor intended for high-end European designers.

Photo credits: courtesy of Justin Bridges for Saks Fifth Avenue

Following the horrific terror attack in Manchester Monday evening, fast-fashion retailer Boohoo has stepped forward and made a donation for those affected by the attack.

Boohoo has donated 100,000 pounds to the victim fund set up the Manchester Evening News to support the families of those affected by the attack. The donation will go towards the 1 million target set up following the bombing at the Manchester Arena, which took the lives of 22 people and injured 59.

Founded in Manchester's Northern Quarter, the fashion retailer wanted to show their support for the city and the families affected. "Boohoo was born and bred in the Northern Quarter of Manchester and when we heard what happened we were really touched by it and wanted to show our support," said senior communications officer Androulla Sergiou in a statement.

Fellow Manchester-based apparel brand Behuman has also stepped forward to support those affect by the attack. The brand has pledged to donate 100 percent of the profits made from its sale items on Tuesday and Wednesday to the fund on Just Giving. "We're all in this together. Let's show our support," wrote the company in an Instagram post.

Supreme x Louis Vuitton pop-up denied

The Supreme x Louis Vuitton collaboration has been the conversation on everyone's lips since Paris Fashion Week: Men's back in January. As part of their retail strategy for the collection, Supreme wanted to do a pop-up shop dedicated exclusively to the collection.

A public hearing took place in regards to the proposal for the pop-up store, and a board meeting was held for Manhattan's Community Board No. 2 to discuss the potential store opening at 25 Bond Street. In a unanimous decision by all 32 members, the proposal was rebuffed.

A statement from the meeting's notes said, "Be It Resolved that CB2 Manhattan STRONGLY recommends DENIAL of the Louis Vuitton/Supreme (Product) Launch, Bond St. between Lafayette St. and Bowery to be held from 6/29/17 – 7/2/17."

It's a no-go for Supreme x Louis Vuitton's pop-up

Many Bond Street residents voiced their disapproval, whether by showing up to hearings or sending e-mails, that their quiet street would be interrupted by this massive event.

Supreme's problem was that they had no management plan for hundreds of customers, many of whom would be lined up for days in anticipation of the drop. Although Supreme did plan on hiring between 20 and 25 security guards for the event, they did not notify any neighboring businesses of customer lines or sidewalk that was expected to be closed for four days.

Several other discrepancies included customers sleeping on the sidewalk, no line-management plan and no method for how residents would get inside their homes.

Supreme, who is known for their extensive lines when new products drop, will have to play by the rules better going forward. Manhattan's Community Board No. 2 now requests that all Street Activity Permit applicants will have to provide comprehensive plans to prevent any community disturbances.

photo: via Shoe Savage Inc. Facebook Page

London - Fast-fashion retailer Forever 21 has found a new partner to oversee the debut of its standalone beauty store concept Riley Rose. General Growth Properties (GGP) and Forever 21 announced their new partnership on Friday morning, which will see Forever 21 open Riley Rose at 13 GGP regional shopping centres across the United States.

The announcement comes a few weeks after speculation first emerged that Forever 21 was preparing to enter the beauty market with a innovative, stand alone boutique, beauty offering. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the millennial consumer,” said Do Won Chang, CEO of Forever 21. “We will open 10 stores in 2017, and follow up with three more in 2018.”

A post shared by forever21 (@forever21) on

The new Riley Rose beauty boutiques are set to target millennial consumers by offering social media friendly products, at an affordable price point. “Customers have come to expect lifestyle options at their regional shopping centers,” added Sandeep Mathrani, CEO of GGP. “Millennials have embraced the Forever 21 brand, and GGP is thrilled with the introduction of Riley Rose. We know our shoppers will enjoy it.”

Forever 21 has yet to reveal Riley Rose brand offering, and the exact location of the first stores to open, as GGP currently owns and operates 127 retail proportion in 40 states.

How much are U.S. women willing to pay for fashion?

When it comes to retail, U.S. women seem to know exactly how much they want to pay for their clothes. While pricing varies depending on quality, construction, manufacturing, and various other factors, new research shows what women in the U.S. expect to pay for their clothing.

According to Edited, there are three main price ranges for women in the U.S. These categories include the mass market, premium market, and luxe market. Edited used their software to find out the most frequently-shopped price points for these markets comparing apparel items such as trench coats, classic white shirts, skinny jeans, ankle boots, midi dresses, and yoga pants. For the mass market, it seems that U.S. women were willing to spend the most on trench coats, ranging from 80 to 90 dollars. For the premium market, results revealed that women were willing to splurge for trench coats from 275-300 dollars. Similarly to the masses, the luxe market category also was willing to spend the most for outerwear between 900 and 1000 dollars.

Depending on each category, the price points varied based on markets. However, from this data, it can be gathered that U.S. women are universally more likely to spend more on outerwear. The mass market will also splurge for skinny jeans, while the premium market spends more for midi dresses and ankle boots. The luxe market also will spend money on ankle boots, classic white shirts, and midi dresses.

U.S. women reveal how much they want to pay for clothes

U.S. women were likely to spend less for a white t-shirt, in the mass market category. For the premium market, women want to spend no more than 100 dollars for both yoga pants and t-shirts. Differing from both the mass and premium market, the luxe category seems to want to spend the least amount of money for skinny jeans.

This new information can help shed some light for retailers on what they should be focusing on for price points. While there are more popular items that certain markets are willing to spend money on, its also useful to know which items customers want to spend the least amount on. Now that this information is disclosed to the public, it’ll be interesting to see if retailers change their price points varying on their markets to maximize profit.

Source/Photo: Edited

Bergdorf Goodman and Kith debut second capsule collection

Bergdorf Goodman Men's is no longer just your wealthy banker or flashy fashion editor's store. Last fall when the brand launched their capsule collection with Kith, it was an unexpected surprise. The Kith customer is the kind of guy who goes for the high-fashion streetwear like, while the Bergdorf Goodman customer is the kind of guy looking for a Tom Ford suit or Gucci loafers.

However, it turns out the two might be a match made in heaven. Today, Kith and Bergdorf's have launched their second collection, which has been met with much acclaim.

The line includes hoodies, pullovers, track pants and tees. The color palette is focused on jewel tones and gold accents. Michael Imperioli of Sopranos fame is the model for the campaign.

"This concept focuses on defining what luxury is today," said Ronnie Fieg, founder and owner of Kith to Esquire. "A hoodie can be luxury if executed properly. Similar to last year, we wanted to create wearable pieces with quality that warrants bearing the Bergdorf Goodman logo."

Kith x Bergdorf Goodman collection launches today

Bergdorf Goodman had a tough year last year feeling the national effect of declining department store sales. Their proximity to the heavily protested Trump Tower has also cost them foot traffic.

Last year, the store began making efforts to court more millennial customers. Their collaboration with Kith was just one of the many ways they aimed at doing so. They also renovated the store to make areas more "Instagrammable" and optimized for social media sharing.

Time to bring in the millennials.

photo: via Kith.com