• Home
  • News
  • Video
  • Video: How Patagonia turned a vest into a billion-dollar brand

Video

Video: How Patagonia turned a vest into a billion-dollar brand

By FashionUnited

Dec 9, 2020

In this video, CNBC Make It explains how Patagonia turned its iconic fleece vest into a billion-dollar brand and the brand’s anti-consumption philosophy.

Watch the video below.

Video: Patagonia via YouTube

Photo credit: Patagonia, Facebook