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What is behind the Swiss watch hype?

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What is behind the Swiss watch hype?

By FashionUnited

Jan 7, 2020

When consumers thinks "luxury wristwear", more often than not a Swiss watch pops into their mind. Have you ever thought about why Swiss watches hold such a high reputation? What makes Swiss watches so special, standing out from a booming watch market? Mr Porter takes a look at why the words “Swiss Made” on a watch means so much to us?

Source: Video by Mr Porter, YouTube