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ALLIED Feather + Down Ramps Up RENU:TRACE Program Through Partnership with NEMO Equipment

By Press Club


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Credits: ALLIED Feather + Down

ALLIED Feather + Down (AF+D), global leaders in high performance, ethically sourced, and recycled down, is proud to officially ramp up their one of a kind RENU:TRACE recycled down program with the help of NEMO’s Endless Promise® circular product collection. NEMO will be the first brand to utilize ALLIED’s industry leading recycling program to fuel the world’s first fully traceable recycled down insulation.

All ALLIED down is 100% ethically sourced and traceable back to the region where it was produced, and is therefore the ideal down material for their RENU:TRACE program. When NEMO’s Endless Promise down sleeping bags reach the end of their lifespan, ALLIED will fully recycle them and funnel the insulation into RENU:TRACE, the first and only fully circular and traceable recycled down insulation.

“Recyclable and naturally biodegradable, down is one of the most sustainable insulations on the planet and plays an important role in a circular economy,” said Daniel Uretsky, President with ALLIED. “We launched our RENU:TRACE program in November, 2022, understanding the importance of ensuring animal welfare through traceable recycled down. We are excited to see the realization of RENU:TRACE’s potential within the NEMO Endless Promise program.”

Unless traceable down is both sourced and recycled in a closed loop, it is virtually impossible to ensure that any recycled down comes from purely ethical sources. Before RENU:TRACE, brands had to make a decision to either focus on post-consumer recycled material OR ethically treated animals.

For Spring 2024, NEMO’s top-selling down sleeping bags will be part of the fully recyclable Endless Promise Collection. The Disco™ and Riff™ Spoon™ shape sleeping bags, and the brand-new mummy-style Coda™ all incorporate technical features like next-generation Thermo Gill™ vents for fine-tuned temperature control; waterproof hood and footbox fabrics; and PFAS-free, RDS-certified ALLIED down fill. In addition to being made from recycled fabrics, each bag is 100% recyclable to stay out of the landfill at the end of its life.

While NEMO is the first to participate, the RENU:TRACE program is available to all of ALLIED’s partner brands.

About ALLIED Feather + Down

Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while simultaneously driving innovation within the insulation market for over 30 years. The family owned and operated business has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. Through the creation of programs such as the Responsible Down Standard (RDS) and TrackMyDown, ALLIED is committed to safeguarding the welfare of animals while protecting the environment. ALLIED remains a family-owned company with facilities worldwide and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED, please visit www.alliedfeather.com.

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. Named one of Outside Magazine’s and Business New Hampshire’s Best Places to Work, NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability. www.nemoequipment.com

ALLIED Feather + Down