Embark on the DenimKind Journey with Soorty's Renewed Website

Soorty, a global leader in denim and jeans production, is thrilled to share the exciting news of the launch of its highly anticipated, recently renewed website: soorty.com. This vibrant digital platform promises to redefine the industry landscape, reflecting Soorty’s passion for creating a more compassionate denim experience embodying the company's ethos of innovation, sustainability, and ethical production.

Embark on the “DenimKind Journey” as the website delves into the heart of Soorty's operations. From fiber spinning to the creation of the final product, Soorty’s vertically integrated approach showcases the care and dedication woven into every step of denim and jeans production. Designed with visitors in mind, the user-friendly interface ensures a seamless and enjoyable experience, for both new and returning users, highlighting Soorty’s pioneering technical prowess as well as the human touch that makes each product unique.

At the core of Soorty’s mission lies the transformative concept of building a “Kinder version of Denim”. Explore our consciously designed production methods on the recently launched website, aimed at minimizing negative environmental and social impacts replacing them with stakeholder-led win-wins. The platform provides insight into Soorty’s inventive strategies for reducing waste, recycling water and incorporating renewable energy, showcasing the company’s dedication to responsible manufacturing.

Discover Soorty’s latest collections on the website, a testament to its commitment in combining style with substance and sustainability. Each collection narrates a story of exquisite craftsmanship and relentless reimagining, aimed at creating denim that not only looks good but also contributes positively to the world.

To enhance transparency, Soorty’s new website features a dedicated section where the company openly share our sourcing, production and impact data. This initiative empowers stakeholders with informed decision-making capabilities and highlights Soorty’s commitment to continuous improvement and advancement in every aspect of our business.

Collaboration is at the hearth of Soorty’s operations. Explore various partnerships showcased on the website, aligning with Soorty’s vision and forming a dynamic ecosystem that values heritage, craftsmanship, transparency, innovation and accountability in denim and jeans production.

Beyond production, our website offers a window into life at Soorty, highlighting the producer’s efforts to foster diversity, equality and professional growth within workforce. Get an inside look at the inclusive culture Soorty is nurturing.

Soorty’s commitment extends beyond production floors, as illustrated by its community initiatives detailed on the website. Explore its endeavors in making a meaningful contribution to society and the environment through engagement and sustainable development projects.

The launch of soorty.com is more than just a website unveiling; it symbolizes Soorty’s unwavering commitment to setting standards in transparency, sustainability, diversity, and excellence within the denim industry. We invite everyone to explore this enhanced digital presence and join us in shaping a more responsible future for fashion.

About Soorty

Soorty is a family of engineers and designers who are passionate about creating denim that makes people look and feel good by imbuing its core values of innovation, design and sustainability. Believing that sustainable denim needs to be manufactured at scale, Soorty is using its comprehensive vertically integrated infrastructure spanning Pakistan, Turkey and Bangladesh to do just that. The company offers LEED certified production in cost-leading countries Pakistan and Bangladesh, a co-creation development facility in the hub of denim innovation Turkey, and design centers in the denim fashion hubs of the world - New York and Amsterdam. It has developed a strong foothold in European and US markets, producing for high street as well as premium brands in these regions.

Soorty is the only company to have LEED Platinum and Cradle2Cradle Gold certification across both its denim fabric mill and garment factory, a testament to its commitment to the circular economy and mass sustainable production.

Soorty uses its extensive factory floors as spaces for social change. Under its Prism Project, it has hired hearing-impaired individuals in high-noise areas in its laundry, flipping disabilities into strengths. Its SEWS program uses a traveling street theater to sensitize male members of underprivileged households to the benefits of female employment, in order to bring a paradigm shift in women's labor force participation in Pakistan.

Soorty Organic Cotton Initiative, SOCI, is Soorty’s recent venture into organic cotton farming. Covering 1000 farmers, SOCI will not only build capacity for organic cotton but also enhance livelihoods through financial inclusion, women's vocational training, and access to clean water.

NASDA Green Energy limited is Soorty Group’s venture into wind power. Starting September 2021, this will produce 50 MW of renewable energy for evacuation through the national grid to unelectrified rural neighborhoods.