Fashion Executives meet in Amsterdam for WAIR’s 24-hour AI journey

Fashion and lifestyle retail executives will meet again in Amsterdam on November 19 and 20 for The 24h WAIR Journey, a 24-hour programme on artificial intelligence in retail organised by Dutch AI company WAIR. Also billed as 24H Fasttrack Fashion x AI, the invitation-only event combines talks and live demonstrations with shared dinners and informal time between executives.

The organiser positions the event as a break from day-to-day operations, giving retail leaders room for longer conversations about where AI fits in their businesses. The aim is for attendees to return with a clearer view of practical applications and a peer network that lasts beyond the event. WAIR covers attendance costs for brands and retailers.

Day one opens at 1:30pm CET at Meet Berlage on Amsterdam's Oudebrugsteeg, with sessions on AI in the supply chain, live demonstrations and networking drinks. In the evening, attendees move to the Ship Chandlers Warehouse for dinner, a talk on the city's trading heritage and a boat tour, followed by optional late drinks at historic sailor bars on the Zeedijk.

Day two runs from 9:30am to 1:30pm CET. Keynotes look at how AI is expected to reshape retail over the next 1,000 days, while other speakers present AI use cases the organiser says can be implemented today. Themes across the programme include AI-powered merchandising, digital agility, logistics and supply chain reinvention.

The programme formally ends at the 24-hour mark, with an optional retail store tour of Amsterdam running until 3pm CET.