How did Chantelle transform its upstream Supply Chain through digitalization?

With 7 brands, 10,000 points of sale, and 40 suppliers distributed internationally, the Chantelle Group operates in a highly complex logistics environment. To support its growth ambitions and meet the demands of an ever-evolving omnichannel market, the group has undertaken a structural digital transformation of its upstream supply chain by deploying the e- SCM Solutions International platform.

A clear reality: dispersed data is costly

Before the project, order management relied on a fragile combination of heterogeneous tools: Excel spreadsheets, emails, and phone calls with suppliers. This dispersion made any global visibility nearly impossible. Errors multiplied, decisions were made blindly, and field teams were constantly engaged in low-value follow-up tasks.

This lack of centralization also had direct financial consequences. Without reliable tracking of flows, the group tended to bulk up purchases at the beginning of campaigns, unnecessarily increasing its working capital requirements.

e-SCM as the backbone of the supply chain

The deployment of e-SCM brought what was missing: a single, secure, and shared reference system for all actors in the chain. Seamlessly integrated into the existing information system, the tool now provides end-to-end visibility on every order, from creation to delivery. This is exactly what Jean Michel DELPERIE, Supply & Logistics Director, was looking for: “We needed a tool that is collaborative and real-time to secure the data.”

Collaboration with suppliers, once time-consuming and error-prone, is now structured and centralized. Teams have access to real-time updated information, significantly enhancing their ability to anticipate, arbitrate, and make decisions.

Concrete benefits at every level of the organization

The impact of e-SCM can be measured at three distinct levels. At the operational level, supply chain teams achieved a 20% productivity gain. The elimination of manual follow-ups and the centralization of data freed up time for higher-value tasks.

At the financial level, automated reporting now enables better anticipation of cash outflows, improved management of in-transit inventory, and optimization of purchasing flows aligned with actual business needs. Working capital is better controlled, and coordination with financial control has significantly improved.

At the strategic level, the group now benefits from global visibility over its flows, enhanced anticipation of supplier risks, and full traceability from order to delivery, all of which are key assets to support an ambitious omnichannel strategy across 79 countries.

A transformation involving the entire organization

The success of the project also lies in how it was carried out. The involvement of business teams, IT, and suppliers was key to ensuring adoption and effective deployment. By harmonizing internal practices and aligning all stakeholders around a shared reference system, Chantelle has laid the foundations for a resilient, agile, and performance-driven supply chain.

The result is a lasting transformation, with operational, financial, and organizational benefits that continue to grow as teams adopt the new tools and processes.