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JOOR Powers New York Fashion Week’s Most Influential Brands

By Press Club


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Image: JOOR

On the eve of New York Fashion Week, starting Friday, February 11, we’re excited to announce our support of the Council of Fashion Designers of America (CFDA) and its new Interim Membership Tier.

Recognizing exemplary emerging American designers, the Interim Membership program aims to help designers grow their businesses by providing direct access to industry resources and experts. JOOR will support the CFDA’s mission of strengthening the impact of American fashion in the global economy by providing relevant market information for Council Members and by enabling extended commerce opportunities through connection to leading retailers around the world.

“Digital adoption has become critical for success in the fashion industry today,” said Lisa Smilor, Executive Vice President at the Council of Fashion Designers of America. “We look forward to working with JOOR to provide the CFDA’s new Interim Members with knowledge of wholesale market trends, digital selling best practices, and access to JOOR’s powerful global network of retail buyers.”

“The CFDA is renowned for its world-class events and collection of designers, many of whom are already using JOOR,” explained Kristin Savilia, CEO of JOOR. “It’s exciting to see that in-person shows are starting to return and how they are being complemented by digital commerce.”

We are proudly powering the AW22 digital wholesale business of the following brands on the New York Fashion Week schedule: Michael Kors, Proenza Schouler, Carolina Herrera, 3.1 Phillip Lim, Tory Burch, Jason Wu Collection, Dion Lee, Brandon Maxwell, AREA, Ulla Johnson, Khaite, Altuzarra, Veronica Beard, and Gabriela Hearst.

JOOR’s recently released Spring Market Survey results underscore the critical nature of digital wholesale commerce. This coming market season, 97% of brands are planning to use virtual showrooms for their wholesale activities, and 87% of retailers plan to conduct virtual buying in some capacity.

Council of Fashion Designers of America