Lectra unveils a new version of Retviews, its AI-powered market intelligence solution for fashion brands

Business

Credits: Lectra

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Lectra , a leader in industrial intelligence technology solutions, announces the launch of a new version of Retviews , its AI-powered market intelligence solution designed for fashion brands. In a market that is becoming increasingly complex and with pressure on brands intensifying, this new version serves as a true strategic ally. It aims to support decision-making, optimize sales performance, and strengthen brand value.

Retviews: A key tool for business decision-making with its fashion expertise

Retviews is a solution specializing in competitive analysis for the fashion industry. The solution is powered by artificial intelligence models specifically trained on the unique dynamics of this industry. Retviews collects and analyzes data from thousands of fashion websites to provide brands with a 360° view of their competitive landscape.

Retviews enables brands to refine their collection planning, identify emerging trends, adjust their pricing strategy, and optimize their margins, all while ensuring the right product is available at the right time. Through a detailed analysis of supply-and-demand dynamics, the solution also helps produce the right quantity, better calibrate volumes, and sustainably reduce inventory.

The new version offers a more detailed and contextualized view of market dynamics, along with data classification that can be customized to each client’s needs. Designed as a strategic growth and performance assistant, the solution enables confident decision-making by providing a reliable and consolidated view of the market.

“Retviews has become a key tool for our teams. The solution provides us with early signals to make more confident adjustments, and the ability to better interpret market dynamics, fundamentally transforming our approach to collection development. We are excited to go even further in leveraging market data with the new Retviews, to make even stronger business decisions and optimize brand value”, says Caterina Ticchio, Head of Merchandising and Planning at CP Company, a premium fashion brand specializing in outerwear.

Fashion Insight Reports: Premium, turnkey analysis to elevate your strategic vision

As a complement to the solution, Fashion Insight Reports offer premium, customized analysis designed for senior and strategic leadership.

In a context where 76%¹ of executives believe it is essential to rely on data to make informed strategic decisions, Fashion Insight Reports provide expert, actionable insights into key market challenges. They explore targeted issues such as entering new markets, competitive positioning, or the performance of a product category.

“The fashion industry today faces a paradox: brands have never had access to so much data, yet decisions have never been more complex to make. Market volatility, geographic fragmentation, price pressure, and accelerating cycles are rendering traditional models obsolete,” explains François Gonnot, Product Marketing Director at Lectra. “With this new version of Retviews, our ambition is clear: to transform data into a sustainable strategic advantage by giving brands the means to steer their growth with precision without ever compromising their brand value.”

This article was translated to English using an AI tool.

Lectra