Marc Cain launches own app for iOS and Android

German fashion brand Marc Cain has launched its own app for iOS and Android, extending its digital brand presence beyond its online shop and social channels. The app combines shopping with personalised styling services.

The app offers individual product recommendations and styling inspiration, and integrates the recently introduced Marc Cain Member Card, allowing users to access loyalty programme benefits directly from their phone.

Marc Cain said the launch supports its wider omnichannel strategy, linking its online shop, physical stores and digital touchpoints into a single brand experience. The company added that the app also gives it new ways to reach customers with personalised content.

At launch, the app is available in four languages, German, English, Dutch and French, and can be downloaded for iOS and Android.