On track for a bright future: Career paths at RAILS

Founded in Los Angeles in 2008 with a single black hat, RAILS has grown into a leading global lifestyle brand. With more than 1,500 retailers in 50 countries, including prominent names such as Harrods and Saks Fifth Avenue, RAILS has generated over 350 million US dollars in retail sales. This meteoric rise isn't just about fashion; it's about a unique blend of effortless Californian chic, a commitment to sustainability, and a strong focus on an inclusive and inspiring working culture.

Jeff Abrams, the brand's founder and creative director, embarked on this journey with no formal fashion training. His innate design sensibility and entrepreneurial spirit led him to create a new category in contemporary shirting, using fabrics with a cashmere-like feel. This innovative approach catapulted RAILS from a single product line to a comprehensive lifestyle brand, loved by celebrities such as Gisele Bündchen, Beyoncé, and Matthew McConaughey. For prospective employees, Abrams' story is an inspiring testament to the power of creativity and determination, making RAILS an exciting and dynamic place to build a career.

Commitment to sustainability and social responsibility

As well as producing stylish, high-quality apparel, RAILS is also committed to sustainability and social responsibility. Eco-conscious initiatives are woven into the brand's core ethos, from the use of sustainable and eco-friendly fabrics to the elimination of single-use plastics in packaging. Collections feature timeless designs made from recycled and organic materials, reflecting a commitment to reducing environmental impact.

The brand’s dedication to social responsibility is exemplified by the RAILS Education Initiative. This ten-week paid internship program offers high school students from economically challenged backgrounds the opportunity to gain hands-on experience in the fashion industry. By educating and empowering the next generation, RAILS is investing in a diverse and inclusive future for the fashion industry.

A family-oriented culture

Despite its global success, RAILS maintains a close-knit, family-oriented corporate culture. Abrams’ leadership style emphasizes collaboration, creativity, and community, with many of the brand’s first employees still part of the team. This inclusive environment fosters loyalty and innovation, driving the brand’s continuous growth and success.

The working culture at RAILS is passionate about fashion and committed to excellence. RAILS employees are encouraged to take ownership of their roles, contribute ideas, and grow within the company. Part-time sales associates, for instance, are more than just salespeople; they are brand ambassadors who curate the RAILS experience for each customer, maintaining high standards of service and visual merchandising.

Expanding horizons

RAILS is not resting on its laurels. The brand is expanding its women's, men's, and children's collections and the scope of its flagship stores. This reflects RAILS' strategy of blending its Californian roots with a global sensibility to create a cohesive brand experience across various markets.

Moreover, the brand’s growth strategy includes a significant focus on direct-to-consumer sales through both retail and web channels. RAILS creates immersive retail spaces that showcase the full breadth of its collections, ensuring customers experience the brand’s vision and values firsthand.

RAILS exemplifies how a fashion brand can achieve global success while maintaining a strong commitment to sustainability, social responsibility, and an inclusive corporate culture. Its innovative designs, eco-friendly practices, and dedication to employee and community development are changing the way we think about fashion and business.