SAXX Underwear Solidifies Expansion with Centric PLM™

Canadian men's underwear company improves efficiency to drive growth with Centric SMB PLM

CAMPBELL, Calif., December 30, 2019 – SAXX Underwear, the men's underwear brand, has successfully implemented Centric Software®'s Product Lifecycle Management (PLM) solution for emerging enterprises, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

SAXX Underwear was founded by Trent Kitsch in 2006, when the former baseball player invented a 'catcher's mitt' design for ultimate comfort that became SAXX's BallPark Pouch™. Based in Vancouver, SAXX employs around 100 people.

In order to expand into new lines of men's apparel such as swimwear and sleepwear, SAXX needed to replace their manual spreadsheet-based product development process with a robust, reliable digital foundation.

“The product design and development team spent a lot of time producing tech packs and had problems with version control,” explains Albert Chow, IT Director at SAXX. “We didn't have confidence in data and developing analytics meant going through spreadsheets manually. We wanted one source of truth to create tech packs and communicate with vendors efficiently, so we began a PLM selection process.”

Based on three main criteria – functionality, long-term cost and user-friendliness – SAXX selected Centric SMB, Centric Software's SaaS, cloud-based PLM solution for emerging brands. SAXX started to see ROI within three months of going live.

Chow explains, “The difference is like night and day. The process of creating a tech pack is now collaborative and faster. Long term, Centric will enable us to be more efficient, handle more product lines with the same staff levels and focus on getting work done rather than worrying about data accuracy.”

SAXX plans to eventually integrate Centric SMB with their Enterprise Resource Planning (ERP) system and e-commerce platform, and the user reaction has been universally positive.

“Users couldn't wait to start using Centric, and are embracing it 100 percent,” Chow continues. “The Centric team has been nothing short of marvelous in their commitment to help us succeed.”

“We are delighted that SAXX is experiencing great results with Centric SMB,” says Chris Groves, President and CEO of Centric Software. “Centric SMB is designed to scale with growing businesses, and we are proud to work with SAXX to drive their expansion.”