For the first time in Porto Alegre/RS, Inspiramais moves the national fashion chain

The national fashion market is getting ready for the 25th edition of Inspiramais, a show that will bring together design solutions for the footwear and artifacts, clothing, furniture, and jewelry industries from 150 national exhibitors. The event, which will take place on January 25 and 26, 2022, will be held for the first time in Porto Alegre/RS and registrations are already open for participants. It is estimated that more than seven thousand professionals will visit, with more than 50 importers from 10 countries already confirmed through the International Buyer Project.

One of the highlights of the event will be the Conexão Inspiramais project, which will launch over a thousand innovative materials to the market for the 2023_I season. The initiative, carried out in partnership with Sebrae Nacional, began research a year and a half ago under the curatorship of the Inspiramais Design Nucleus, headed by renowned stylist Walter Rodrigues. “It’s like a weather file. The record of human history. It is directly related to social, cultural, economic and behavioral aspects. The body, the theme of this edition, is extremely important in the times we are living. It expresses our fragility and our strength to continue projecting hope and life,” says Rodrigues.

In the stylist’s assessment, the uniqueness of the project lies in the combination of factors, such as the research that brings together global trends - with a focus on the Brazilian market, and in the group of design managers who monitor product development and work in the creative areas , commercial and communication. He says that, since September, the design center has held at least six meetings with each of the companies in order to guide the creation of materials. “Connection is the showcase for Inspiramais. It is the first impact caused on the visitor. All this work seeks to create the best experience, organizing and facilitating the creative process of those who participate in the event,” concludes Rodrigues, adding that all the materials displayed in the space will be available for sale at the stands of the 150 exhibiting companies of Inspiramais.

Capital of Rio Grande do Sul

The edition of Inspiramais is the first held outside São Paulo/SP. Assintecal’s objective is to make the salon itinerant. It will continue to occur twice a year. “Inspiramais follows the spirit of the times. We adapted the format and chose the location according to the market’s needs, and we are proud to hold the event in Porto Alegre. We highlight the proximity to the footwear industry, the strength of the clothing and furniture market, besides being a capital city that usually receives businessmen from Brazil and the world,” says Assintecal’s president, Gerson Luis Berwanger. In addition to the new location, the show will take place in phygital format, being broadcast online worldwide.

Berwanger emphasizes that the event takes place at a time of recovery in the Brazilian economy, especially with the advance of vaccination against Covid-19. Porto Alegre is one of the most advanced capitals in Brazil, with 88% of the population having a complete vaccination schedule. In Brazil, vaccination is complete for 61% of the population. “The expectation is the best possible, not only for business carried out with Brazilian buyers, but also international ones”, he projects. In this edition, Inspiramais has already confirmed the presence of more than 50 importers from 10 countries, mostly from Latin America. In the last Inspiramais presence held, in January 2020, the International Buyer Project generated more than US$ 9 million in business carried out in loco and lined up at the event. The project is carried out through the By Brasil Components, Machinery and Chemicals program, carried out by Assintecal in partnership with Apex-Brasil.

Content

In addition to material launches, Inspiramais will have a qualified and comprehensive content program, with more than 10 lectures on design and sustainability. Presentations will be streamed online.

Press conference On the first day of the event, January 25, 2022, a press conference will be held. The meeting with journalists starts at 11:30 a.m. and will be attended by: Assintecal’s president and superintendent, Gerson Berwanger and Silvana Dilly; Inspiramais’ Design Center coordinator, Walter Rodrigues; Abit’s president, Fernando Pimentel; CICB’s president, José Fernando Bello; Abimóvel’s executive director, Cândida Cervieri; and representatives from Apex-Brasil and Sebrae.

Inspiramais is promoted by the Brazilian Association of Leather, Footwear and Artifact Component Companies (Assintecal) in conjunction with the Brazilian Textile and Apparel Industry Association (Abit), Center for the Brazilian Tanning Industry (CICB), Brazilian Association of the Furniture Industry (Abimóvel) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil). The realization is from the By Brasil Components, Machinery and Chemicals program and in partnership with Sebrae Nacional.

SERVICE

Inspirational 2022 Date: January 25th and 26th, 2022 Opening hours: from 10 am to 8 pm and from 10 am to 7 pm Location: Events Center of the Federation of Industries of the State of Rio Grande do Sul (FIERGS) - Av. Assis Brasil, 8787, Porto Alegre/RS. Attention: the use of a mask will be required, 70% alcohol gel will be available and distance will be maintained. It will also be mandatory to present a complete vaccination card (two doses) or updated PCR test at the entrance to the event.