In Porto Alegre/RS, INSPIRAMAIS takes place between January 27 and 28

The main exhibition for launching materials for the footwear industries is approaching. The 33rd edition of INSPIRAMAIS will take place between January 27 and 28, at the FIERGS Events Center, in Porto Alegre/RS. With 150 exhibiting companies and a program that combines business and relevant information on fashion, design, sustainability, and Artificial Intelligence and its impacts on the sector, the event expects over 7,000 visitors during the two days of its realization. The superintendent of the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal), Silvana Dilly, highlights the importance of the exhibition for the fashion productive chain. "INSPIRAMAIS is where fashion begins. At the event, we will have materials and services to boost the production of footwear, clothing, furniture, jewelry, and the automotive industry, always with the curation of a showroom that has been presenting the guidelines and paths for the national and international industry for over a decade," she comments. According to her, in the most recent edition of the event, more than R$ 44 million in international business sales were generated for the sector alone.

Buyer Project

One of the highlights of INSPIRAMAIS is the Buyer Project (Projeto Comprador), supported by APEX BRASIL, which this edition brings 38 international buyers to Brazil from Argentina, Chile, Colombia, Ecuador, Guatemala, Mexico, Peru, and Turkey. Together, the material importers brought to the event produce more than 1.5 million pairs monthly, besides the distributors of components for local markets.

Iconography

Another highlight of the exhibition is the display of materials produced through the "Local Iconography Amazon Biome" project, carried out by Assintecal and the Brazilian Service of Support for Micro and Small Enterprises (Sebrae). The initiative, held in the territories of Santarém, Alter do Chão district, Belterra, and Mojuí dos Campos, developed in-depth territorial research focusing on local identity and over 80 new materials for the industry.

Cufa

For the second consecutive year, the event will feature an exhibition of entrepreneurs from the Central Única das Favelas (Cufa), an organization recognized nationally and internationally for its work in the political, social, sports, and cultural spheres and which seeks to bring dignity to the various communities in the country. The products and services will be available to visitors.

Relevant Content

The content program, at the INSPIRAMAIS Innovation Arena, begins at 11 am on January 27, with the official opening of the exhibition, which will feature the participation of authorities and leaders of the leather-footwear chain. The ceremony also includes the delivery of Sustainable Origin certifications for material companies. The certificate is the only one in the world exclusively focused on the productive footwear industry and has already certified more than 50% of the sector's production.

At 1:30 pm, the creative coordinator of Assintecal's Research and Design Center, Walter Rodrigues, will take the INSPIRAMAIS stage to talk about the research that resulted in the more than one thousand innovative and sustainable materials launched at the exhibition. The research, The Turning Point, inspired by the work "The Turning Point," written by Fritjof Capra in 1981, points to the need for a turning point from an ecological and feminine perspective. Following that, at 2:15 pm, the lecture Design First: The Secondary Role of Technology takes place. In it, Daniel Quintana Sperb, executive and serial entrepreneur in the Education and Technology sectors, talks about design, AI, and human behavior, revealing how design remains the invisible engine behind major revolutions.

The first day of INSPIRAMAIS will also feature the lecture Artificial Intelligence for Creatives in Fashion, led by the Design Management consultant at Assintecal's Research and Design Center, Emmanuelle Tonani. Starting at 3:45 pm, the specialist will discuss how Artificial Intelligence can expand creative and strategic potential in fashion. On the 28th, the program begins at 10:30 am with the presentation of the Local Iconography – Amazon Biome project. Led by Rodrigues, the lecture will address sustainable involvement and business opportunities in the Amazon Biome. The creative remains on stage to repeat the presentation of the Turning Point research at 11:15 am. Later, at 2:15 pm, Rodrigues takes the stage to detail the preview of the research that will give rise to the collections to be launched in the July edition, in São Paulo/SP. In the lecture, themed Essence, the creative will be joined by Marnei Carminatti, coordinator of the Leather Preview Project and consultant at Assintecal's Research and Design Center. Following that, at 1:30 pm, Tiago Peters, founder and Creative and Strategic Director of Agência Voren, talks about the behind-the-scenes of the Human campaign, presented at the 32nd edition of INSPIRAMAIS and winner of the Share Social Media 2025 Award. The last lecture of the exhibition takes place at 3:15 pm, with Flávia Vanelli and Cândido Machado, curator of the INSPIRAMAIS Connection Project and specialist architect of Project A3, respectively. The specialists will talk about Fashion, Design, and Architecture as Agents of Transformation. In this edition, the Innovation Arena will pioneeringly have the sponsorship of Kisafix. Support is provided by Sebrae.

The Exhibition

INSPIRAMAIS is organized by Assintecal in partnership with the Center for the Brazilian Tanning Industries (CICB), the Brazilian Association of the Textile and Apparel Industry (Abit), and the Brazilian Association of the Furniture Industry (Abimóvel). It is realized by Brazilian Materials and partnered with Sebrae Nacional. Institutional support comes from the Brazilian Association of Textile Retail (Abvtex) and the National Service for Industrial Learning of Rio Grande do Sul (Senai/RS). Institutional partnership is from the Federation of Industries of the State of Rio de Janeiro (Firjan). Accreditation for INSPIRAMAIS is free for professionals in the footwear productive chain on the website www.inspiramais.com.br.