INSPIRAMAIS Closes with Over R$44.5 Million in International Business

The 32nd edition of INSPIRAMAIS, the leading trade show for materials launches for the footwear, apparel, furniture, automotive upholstery, decoration, and jewelry industries in Latin America, concluded with over R$44.5 million (US$8 million) in international business alone. With more than 150 exhibitors, the event took place on July 15th and 16th at the Pro Magno Event Center in São Paulo/SP. The attendance of over 8,000 buyers and industry professionals was a record for all of its 30+ editions.

Silvana Dilly, Superintendent of the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal), celebrated the event's return to São Paulo, highlighting the high visitation and the breadth of economic sectors beyond footwear. "INSPIRAMAIS emphasizes the evolution of materials and also the transversality of products developed by our industry. Here, in addition to buyers of materials for footwear, we received a large audience focused on other segments, such as automotive upholstery and even pet products," she said. According to her, another positive aspect of "returning home" was the reaffirmation of the event as a hub for the Brazilian fashion industry to the world. During the two days, INSPIRAMAIS welcomed buyers from Latin America and Europe, 35 of whom were supported by Brazilian Materials, a program to foster the internationalization of the components industry maintained by Assintecal in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil).

Unity

The unity among organizing and supporting entities with industrial unions was another highlight of the event. "INSPIRAMAIS, since its inception, has had the mission of connecting all links in the fashion production chain. Here, it became very clear that united we are very strong," emphasized Silvana.

In addition to the joint organization between Assintecal, the Center for the Brazilian Tanning Industry (CICB), the Brazilian Textile and Apparel Industry Association (Abit), and the Brazilian Furniture Industries Association (Abimóvel), INSPIRAMAIS had the fundamental support of entities such as Sebrae Nacional, ApexBrasil, and footwear industry unions from Franca/SP, Birigui/SP, Jaú/SP, Nova Serrana/MG, and Maringá/PR, which together brought caravans with over 340 buyers from their respective productive hubs.

Best Edition

Adriano Melo, commercial manager of Kisafix, a manufacturer of industrial adhesives from the Killing group, highlighted the effectiveness of this edition of INSPIRAMAIS. "It was the best of all editions, especially because we managed to open important markets, particularly in the automotive upholstery segment, where we are growing," he said.

Reginato Metais, a manufacturer of metals for the footwear and accessories industry, exceeded its goals on the very first day of the event. "We are very satisfied. The São Paulo edition allows us to reach other industry segments and major national and international brands, due to the ease of visitation and logistics," highlighted the company's commercial manager, Djeison Daniel da Silva.

The breadth of the trade show was also highlighted in the evaluation of Emeline Lucca, fashion designer at Branyl, a fabric manufacturer for the fashion industry. According to her, in addition to footwear manufacturers, the company received clients from the decoration, furniture, upholstery, and accessories segments. "We received a significant volume of buyers from states other than Rio Grande do Sul. The logistics, here in São Paulo, facilitated visits from important markets not only in Brazil but worldwide," she said. According to her, relevant deals were finalized at INSPIRAMAIS with Brazilian buyers and also from Argentina and Colombia.

International

Over two days of the event, in addition to all the immersive activities provided by INSPIRAMAIS, importers brought by Brazilian Materials held 517 meetings with exhibitors. In this edition, the group was formed by companies that already import from the Brazilian market and also by new international players. According to Assintecal's report, over R$8.3 million (US$1.5 million) in business was concluded on-site alone. Including sales that were finalized during the rounds, projections exceeded R$44.5 million (US$8 million).

The Show

INSPIRAMAIS was organized by Assintecal in partnership with CICB, Abit, and Abimóvel. The event was held by Brazilian Materials and partnered with Sebrae Nacional. The next edition of the show will take place in Porto Alegre/RS on January 27th and 28th, 2026, at the FIERGS Event Center. The July edition returns to São Paulo, from July 28th to 29th, 2026.