Inspiramais details programme for its 34th edition in São Paulo

Event

Credits: Inspiramais

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Inspiramais, the leading trade show for launching innovative and sustainable materials for the fashion industry in Latin America, has announced the full programme for its 34th edition. The event will take place on July 7 and 8 at the Pro Magno Event Centre in São Paulo. It is expected to bring together 150 exhibitors from different regions of Brazil, showcasing over 1,000 new materials.

The content programme will be opened by Walter Rodrigues, coordinator of the Research and Design Centre at the Brazilian Association of Companies of Components for Leather, Footwear and Manufactured Goods (Assintecal). At 11:15am on July 7, he will present the findings of the 'Essência' research, which inspired the materials exhibited at the trade show, connecting behaviour, innovation, aesthetics and the market. The presentation will be repeated at the same time on July 8.

According to Rodrigues, one of the research's main themes is the concept of luxury, which is now being questioned on pillars such as rarity, historical heritage and cultural authority. "In the midst of a real price war, brands need to reposition themselves and create points of differentiation, bringing more than just an aesthetic aspect to luxury," he stated.

Sustainability and ESG at the centre of the agenda

A large part of the programme deals with environmental and business practices. On July 7, at 4:30pm, Kisafix's commercial manager, Raquel Becker, will discuss three technological trends for advancing ESG practices in the footwear industry; the brand belongs to Killing S.A., which is certified by the Sustainable Origin programme. Earlier, at 3:45pm, Deivis Gonçalves, product and marketing manager at Delta Plus, will speak about the Búzios safety footwear brand.

The topic returns on July 8 at 3:15pm in a panel discussion on the journey "from fibre to hanger". The conversation will bring together Andrezza Cruz, head of people and sustainability at Farm Rio; Paulinho Moreira, chief brand officer (CBO) and co-founder of Oriba; Elisa Lima, CFO of Veste S.A., owner of the brands Le Lis, Dudalina, John John, Bo.Bô and Individual; and Danielle Ribeiro Giannini, sustainability lead at Grupo Shoulder. The panel will be moderated by Carol Hasegawa, head of ESG at Rever Consulting.

E-commerce, preview and workshops

At 1:30pm on July 8, a panel on e-commerce case studies will feature Mariza Dias, creative director of the eponymous brand; Júlia da Silva Melo of Yzza Melo; and Giovani Gontijo, owner of Tryd, to discuss how brands convert their digital presence into sales.

Following this, at 2:15pm, the trade show will present the research that will form the basis of the 35th edition, scheduled for January 2027, under the title 'Camouflage'. The work is being conducted by the Inspiramais Research and Design Centre in partnership with the Leather Preview Project. The presentation will feature Rodrigues and the coordinator of the Leather Preview, Marnei Carminatti.

The edition also features four workshops as part of the Leather Preview Project, focused on developing colours and finishes for leather. The last of these, on July 8 at 2pm, will be led by Emmanuelle Tonani, a consultant at Assintecal's Research and Design Centre, on using artificial intelligence tools to create textures. Registration is free and places are limited.

World Cup broadcasts

To prevent visitors from missing out during the World Cup, the organisation will broadcast the round of 16 matches on a large screen in the Lecture Arena on July 7, between 1pm and 3pm and again from 5pm to 7pm. "We have found a solution for visitors who are worried about missing some of the World Cup matches by attending Inspiramais," says Aline Santos, marketing manager at Assintecal.

Inspiramais is organised by Assintecal and the Centre for the Brazilian Tanning Industry (CICB), in partnership with the Brazilian Textile and Apparel Industry Association (Abit) and the Brazilian Furniture Industry Association (Abimóvel). The event is produced by Brazilian Materials and supported by Sebrae Nacional and the Brazilian Textile Retail Association (Abvtex).

This article was translated to English using an AI tool.

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