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MAGIC Nashville Delivers on Demand for Mid-Season Shopping

By Press Club



Magic Nashville, April 2023. Photo: Courtesy of Magic Nashville / Informa Markets

MAGIC Nashville the young contemporary, modern sportswear and trend driven fashion event, completes its second annual tour to Music City. The April edition of MAGIC Nashville hosted large bustling buyer crowds for two full days of fashion, local music and fun-filled activations, at the Music City Center April 26-27.

MAGIC Nashville offered a curated assortment of brands across women’s apparel, footwear and accessories brands, with buyers raving for new finds, experience and unique discoveries. Top apparel brands included Dolce Vita, Aratta, Barefoot Dreams, Z-Supply, Free People, Minkpink and Rolla’s. Exhibiting footwear brands included Nashville native, Planet Cowboy and eco-conscious, Oncept. There was an assortment of accessories from handbags by Hobo to hats by Gigi Pip to jewelry by Brenda Grands Jewelry, there truly was something for everyone. Collaborations on the show floor included Flag & Anthem which highlighted the collection by Jessie James Decker and So Ill showcased the On The Roam footwear collection by Jason Mamoa.

"The April edition of MAGIC Nashville was vibrant and dynamic. You could feel the spirit of Nashville on the show floor from the beauty bar activations to the live music performances, attendees were engaged from the minute the show opened and stayed long after close." says Jordan Rudow, Vice President of MAGIC "Trends we saw on the show floor included denim on denim, biker girl, balletcore, vintage nostalgia wear and of course all types of boots. You can expect to see these trends hitting retail stores in Fall of 2023.”

MAGIC Nashville, known for its community of influential retailers, boutique and specialty stores, delivered on brands’ demand for much-needed mid-season access to online and key regional retailers. Vici, Dillard’s, Lulu’s, Von Muar, Apricot Lane, Altar’d State, Everything but Water, Hemline Nashville, Scout and Molly’s and Tilly’s were in attendance among many other top retailers to shop upcoming collections for the Fall and Holiday deliveries.

“Thousands of buyers converged over the two-day MAGIC Nashville show.” says Kelly Helfman, President of Informa Markets Fashion “We have created a space unlike any other for MAGIC at this unique seasonal timing within the beautiful artistic city of Nashville and retailers and brands agree there is value at shopping mid-season in a more local, niche, intimate setting. This regional stop has quickly become the ‘must-attend’ event

for a trend, young contemporary and modern sportswear fashion experience in the Southeast.” MAGIC continues to provide the Nashville market with immersive entertainment, experiences and education with industry leaders like Jessie James Decker, Rachel McCord, founder of the McCord List, Kelly Helfman, President of Informa Markets Fashion and Jordan Rudow, Vice President of MAGIC all speaking on industry focused topics. To capture the full Nashville experience, MAGIC Nashville hosted live daily music from local performers on the stage in the heart of the show floor and attendees flooded the activation lounge for two full days to get makeup and hair touchups, permanent bracelets, custom hats and initial necklaces. MAGIC Nashville is where commerce, community and celebration truly come together.

MAGIC Nashville will return in the Spring of 2024 dates will be announced later this year.

Informa Markets
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