Napapijri previews 40th anniversary collection at Milan event with Jamie Campbell Bower
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Italian outerwear brand Napapijri, part of VF Corporation, has given a first look at its autumn/winter 2027 collection at an event at Teatro Alcione in Milan. The collection, named 'The Anniversary Project', marks the brand's 40th anniversary next year.
According to Napapijri, the collection looks back at four decades of exploration through three themes that have shaped the brand: geography and expeditions, research and innovation, and alpine heritage.
Campaign star in conversation
The evening was built around 'Where Next?', Napapijri's global autumn/winter 2026 campaign, which stars actor and musician Jamie Campbell Bower. Bower spoke on stage with Italian TV and podcast host Alessandro Cattelan about travel, discovery and travelling alone or with others, themes that run through the campaign.
Napapijri staged the venue as an immersive space with archival footage, brand imagery and a soundscape. The evening closed with a performance by Italian electronic music collective Polifonic.