Allbirds announces CMO and Chief Design Officer

Allbirds, Inc. has announced two new executive leadership appointments. Kelly Olmstead, formerly SVP of Brand & Marketing, has been promoted to Chief Marketing Officer; and footwear industry veteran Adrian Nyman was appointed to the newly created position of Chief Design Officer, both effective December 2023.

"We are thrilled to be further strengthening our team with highly accomplished leaders, particularly during this transformational time for Allbirds,” said Joey Zwillinger, CEO. “Their deep industry expertise, operational capabilities, and creativity will add tremendous value as we continue to focus on reigniting product and brand in 2024 and beyond. As we bring new innovation to the market, their respective backgrounds will further our ability to drive brand momentum through product and marketing, and energize consumers.”

About Kelly Olmstead Kelly Olmstead brings more than 25 years of experience in sporting goods, footwear and apparel to Allbirds. Her vast expertise includes marketing strategy, digital marketing, brand communications, public relations and social media. Prior to joining Allbirds in 2023, she served as Chief Marketing Officer at Hanna Andersson. Previously, Kelly spent two decades with Adidas, where she led brand, retail and digital marketing for North America. She earned a degree in business economics at Willamette University, and completed executive education at Harvard Business School.

About Adrian Nyman Adrian Nyman brings more than 20 years of experience in footwear and apparel to Allbirds. Most recently, Adrian was Chief Brand Officer for electric vehicle innovator ARRIVAL, where he leveraged his personal passion for sustainable products. Prior to ARRIVAL, Adrian spent 13 years at Nike, where he held positions of increasing responsibility for Nike and Hurley, most recently serving as VP, Creative Director Global Retail.