Proenza Schouler Announces the Appointment of Shira Suveyke Snyder as Chief Executive Officer

Proenza Schouler is pleased to announce the appointment of Shira Suveyke Snyder as Chief Executive Officer, effective October 16th. Shira will succeed Kay Hong who has served in the role since 2018 and will remain on the Board of Directors.

“We couldn’t be more excited to welcome Shira to Proenza Schouler. Shira is a world class executive who instinctively understands our vision for how we see the brand developing in the next few years. She has the impressive leadership skills, the expertise, and the passion needed to successfully enable the brand to reach its greatest potential. We are grateful to Kay for her leadership over the past six years, which has set a strong foundation as we embark on the next chapter of growth for Proenza Schouler.” Lazaro Hernandez and Jack McCollough.

Shira is a consumer centric leader who has spent over two decades in luxury and fashion with a keen focus on digital. She has held executive roles at companies including Shopbop where she served as Brand President, Yoox Net-a-Porter Group as Executive Vice President and founding member of The OUTNET, and J.Crew as VP of Men’s. Most recently, she has channeled her operational expertise into consultancy and advisory work within private equity operations, supporting the scaling of luxury portfolio companies.

Proenza Schouler will benefit from Shira’s proven track record as a growth leader with a deep understanding of the luxury customer in a digital world. This leadership transition brings with it a new chapter with an emphasis on accelerated growth through omni-channel expansion and category amplification. The business will continue to shift its strategic focus into brand-owned channels via e-commerce and brick and mortar, beginning with the opening of a new store on Mercer Street in Soho, New York in late 2024.

“I have a deep admiration for Jack and Lazaro, their creative vision and the extraordinary brand they have built. We have the unique opportunity to take the brand’s incredible momentum and expand on what Jack and Lazaro have built by owning our customer and our brand voice. I am tremendously excited to work alongside them in this next chapter of expansion for Proenza Schouler.” Shira Suveyke Snyder