Read all about the latest kidswear trends on this special kidswear trend page.
The 100th edition of Italian childrenswear fair Pitti Bimbo will be held at the Fortezza da Basso in Florence on January 22 and 23, in what organisers emphasised was "not just a super birthday, but a new project to experience all together". A new layout for the event will be designed by architect and interior designer Ilaria Marelli, who teaches...
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Fashion retailer Gap has launched a new limited-edition capsule collection to mark the release of the upcoming movie adaptation of Wicked, which will debut in cinemas on November 22. The collection consists of 20 items, including pieces for children and adults inspired by the movie's main characters, Elphaba and Glinda. Key pieces in the capsule...
Children’s clothing is not only cute but often also funny, comfortable and puts the wearer in a good mood. No wonder then that the question arises ‘Why isn’t this available in adult sizes too?’ If you have had enough of drab adult clothes in the usual grey, black and blue tones, the three ‘happy brands’ that FashionUnited is featuring below will...
Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...
Children’s fashion brand Janie and Jack has unveiled a new collection with none other than American Girl, one of the US's most beloved and classic brands of dolls with a story. The new collaboration is inspired by some of American Girl’s most iconic historical characters, Samantha, Addy, and Kirsten, and features key elements from Janie and Jack...
Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...
Littlest Luxuries, a pre-loved childrenswear destination for ages 0-16 years has relaunched following a merger with childrenswear resale platform Little Fashion House. Headquartered in London, the peer-to-peer business is looking to become the leading authenticated marketplace for pre-loved designer childrenswear to provide a solution to the...
With the SS25 season fast approaching, Dutch denim brand Cup of Joe, known for its minimalist, vintage-inspired designs, is expanding its portfolio with the launch of a kids' collection. Set to make waves in the fashion industry, the new line not only boasts impeccable design but also offers a seamless alignment with the brand's adult denim...
Pink Chicken, childrenswear and ladieswear brand, has opened its first brick-and-mortar store in Savannah, Georgia. Located in the city center at 216 West Broughton Street the new boutique features the brand's collections of vibrant colored and original printed garments, as well as selected accessories and home wear. "We can't wait to meet our...
Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...
American retailer Macy’s has relaunched its kid’s clothing line, Epic Threads celebrating the “spirit of childhood,” as it looks to modernise its private brand. In a statement, Macy’s said the refresh of Epic Threads focuses on “playful and expressive clothing and accessories to fit the needs of every kid,” offering versatile and stylish...
G-Star is expanding its childrenswear offering through a partnership between WHP Global and FFI Global, WHP Global announced in a press release. The move will see G-Star leverage FFI Global’s expertise and extensive market reach. G-Star aims to target a younger generation by offering “fashion-forward and sustainable clothing options for kids”....
