2(x)ist news and archive

2(x)ists unveil new women's collection

Popular underwear brand 2(x)ist, known for their men's offerings, has unveiled their first women's collection. In the era of athleisure, 2(x)ist couldn't have picked a better time to launch women's. The new women's line will be carried exclusively at Bloomingdale's beginning spring 2016. The line will be 50 percent athleisure, 25 percent...

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2(x)ist attempting to become complete lifestyle brand

Apparently, having some of the best underwear offerings on the market isn't enough for 2(x)ist. Tom Speight, the president and CEO of the glorious underwear label, has his sights set on turning 2(x)ist into an entire lifestyle that will reach far beyond just quality undergarments. In 1991, 2(x)ist began as a body conscious lifestyle brand for...