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The power of extras in wholesale: How accessories enhance the brand experience

Accessories and extras are no longer just supplementary products for retailers; they play a crucial role in reinforcing brand identities and creating a cohesive shopping experience that extends beyond the clothing racks. Retailers are increasingly recognising the strategic value of these extras within their wholesale strategies, including...

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Business|Interview Featured

This is how O My Bag CEO Paulien Wesselink approaches corporate social responsibility

As a child, Paulien Wesselink often wondered why she couldn't invite her entire class to her birthday party. "I never liked excluding people," says the founder and CEO with a smile during a video call with FashionUnited. This early example of social responsibility forms the foundation for what would later become O My Bag, a Dutch handbag brand...

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