Pura Vidato open debut pop-up in New York City

Californian-based accessories brand Pura Vida is set to host its first-ever pop-up in New York City right in time for the holiday season.

Located at 640 5th Avenue, in the heart of New York, the event marks a significant milestone for the brand, as it brings its signature laid-back, vibrant, and playful charm to the locals of NYC.

Set to run for two days, from December 14 to December 15, the NYC pop-up store will also feature exclusive and one-of-a-kind designs, ideal for holiday gifting. Pop-up store visitors will be able to make their own personalized charm bracelets, or shop a curated collection of the brand's collection.

In addition, the first 100 customers will be gifted a complimentary original bracelet, one of Pura Vida’s best-selling designs.

Pura Vida was founded by friends Griffin Thall and Paul Goodman in 2010. The pair traveled to Costa Rica together on vacation and were inspired after meeting a pair of bracelet makers named Joaquin and Jorge. Starting with just 400 artisan bracelets brought back to California, the brand quickly grew from selling a few pieces each week to becoming a global sensation, now selling millions of bracelets, necklaces, charms, and more every year.