Aitor Throup news and archive

Umbro reuniting with designer Aitor Throup

Sportswear brand Umbro, which has been at the heart of football culture since 1924, is reuniting with Argentinian-British designer and artist Aitor Throup fourteen years after their last partnership. The move is described by Umbro as a “cutting-edge collaboration” and will see Throup teaming up with Umbro for the third time in 2026. In a short...

Fashion |In Pictures

Aitor Throup designs uniforms for ITS Arcademy - Museum of Art in Fashion

UK-based creative director and artist Aitor Throup has designed the official uniforms for the ITS Arcademy - Museum of Art in Fashion, the first museum of contemporary fashion in Italy and the only one in the world entirely dedicated to the early works of emerging and established designers. Throup was once one of the emerging talents the museum...

Fashion

Aitor Throup to launch second brand

Argentinian-British designer Aitor Throup is keeping his hands busy with his multitude of fashion brands he's working on. The designer is already hard at work on a new menswear label, but now he has announced that he has a new gender neutral clothing line in the pipeline under the Daily Sketch Book Archives (DSA) moniker. DSA will focus on more...

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People

Aitor Throup steps down from Executive Creative Director role at G-Star Raw

Aitor Throup has stepped down from his Executive Creative Director role at G-Star Raw to focus on new challenges via his own studio, Aitor Throup Studio. A spokesperson from the Amsterdam-based denim company confirmed his exit to FashionUnited NL. His exit put an end to his nearly five-year-long collaboration with G-Star Raw. Throup has been...

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Fashion

G-Star Raw launches Research II Capsule Collection at Paris Men's Fashion Week

London - The G-Star Raw innovation lab, led by recently appointed Executive Creative Director Aitor Throup, launched its second research capsule collection this week during Paris Men's Fashion Week. Named Raw Research II, the capsule collection is said to embodied the denim brand's latest efforts to explore the boundaries of denim. It introduces...

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Management

G-Star Raw taps Aitor Throup as Executive Creative Director

London - Change is afoot again at G-Star Raw, as the denim brand has taken on Aitor Throup as its Executive Creative Director, a newly created role, for its women's and men's main collections, as well as its Raw Research menswear line. This is not the first time that the London-based designer and the denim brand have worked together, as the...

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Fashion

What you may have missed at London Collections: Men

London - The 9th (and albeit last) edition of London Collections: Men has come to an end, as the British Fashion Council aims to rechristen the men’s fashion week London Fashion Week Men’s from next season onwards. Although some industry insiders have begun to wonder what the future for men’s fashion weeks may hold, with the rise of unified...

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Trends

Aitor Throup at Design Museum

Held as part of the Series of Talks at the Design Museum, Aitor discusses his fascination with anatomy, the importance of placing functionality at the heart of each designed object and his creative use of innovative methods of design and production. In 2008 Throup began a collaboration with Stone Island using a new methodology of garment...