Alternative Apparel news and archive

Greg Alterman takes a stand for gender neutral clothing

Greg Alterman has returned to the retail scene with a new lifestyle brand M/f people. The Alternative Apparel founder has moved towards the new gender-neutral brand which debuted this past Friday, June 23. The venture includes basics as well as t-shirts and is headquartered in Los Angeles. M/f people will also offer hoodies, sweat pants, as well...

Retail

Basics label Alternative to close its LA lab

Los Angeles - Alternative is known for offering eco-friendly, elevated basics. Although based in Atlanta, the label ran its design lab in Los Angeles’ Fashion District. According to Apparel News, the brand has decided to close its design lab and office in Los Angeles and maintain its base in Atlanta. The decision to close the design label was...