Greg Alterman takes a stand for gender neutral clothing

Greg Alterman has returned to the retail scene with a new lifestyle brand M/f people. The Alternative Apparel founder has moved towards the new gender-neutral brand which debuted this past Friday, June 23.

The venture includes basics as well as t-shirts and is headquartered in Los Angeles. M/f people will also offer hoodies, sweat pants, as well as skincare and accessories, Alterman told Apparel News of the new line. The line will be gender neutral, which seems to be inspired by the brand name. “The world is ready for this. I want to be the brand in the world that stands for it the most,” Alterman told the publication.

The clothes will retail between 44 to 135 dollars and will be sold through the brand's e-commerce site mfpeople.com. The clothes will be made with Peruvian Pima cotton primarily. Although the brand primarily focuses on clothes, eventually M/f people will also offer kitchen, laundry, and home decor according to WWD, although a launch date for the extra categories is not yet disclosed.