American Vintage news and archive

Spring/summer 2026, according to American Vintage

The promise of longer, sunnier days inspires a desire for a lighter wardrobe. For spring/summer 2026, American Vintage focuses on comfortable materials, warm retro colours and relaxed fits. These pieces perfectly complement the essentials that form the DNA of the Marseille-based brand. On the way to Lisbon This season, the American Vintage team...

Fashion |Marketing

When Branding gets bold: Lessons from American Vintage’s 2025 social media reinvention

In an increasingly crowded digital fashion landscape, American Vintage stood out in 2025 by executing a disciplined, marketing strategy that married creative storytelling with performance measurement. The Marseille-born brand, known for its laid-back staples and transgenerational appeal, marked its 20th anniversary not with nostalgia, but with...

FashionPress Release

Fall/Winter 2025 by American Vintage

As the days grow shorter and the outfits thicker, American Vintage unveils its autumn/winter 2025-2026 collection. This season focuses on softness, volume and sartorial intuition, without ever denying its DNA. Enveloping materials, a play of layers and an ultra-sensitive palette: a wardrobe of contrasts, designed to suit every moment....

FashionPress Release

American Vintage and Topologie combine French flair and Japanese minimalism in a limited capsule collection

American Vintage and Topologie have joined forces for a limited capsule collection of clothing and accessories. Expect fresh colours, technical details and summer vibes, available from mid-August 2025. Inspiration This original project brings together the Marseille lifestyle and Californian cool of American Vintage with the Franco-Japanese...

FeaturedMember

Business|Interview

American Vintage CEO on training, recruitment, and global expansion

Intensifying its presence and asserting its position to better face competition from ready-to-wear giants is the mantra of French fashion brand American Vintage, which is celebrating its 20th anniversary this year. This anniversary is marked by growth, an exception at a time when many brands in the sector are experiencing serious difficulties....

FashionPress Release

American Vintage Presents Spring-Summer 2025

As American Vintage prepares to celebrate its 20th anniversary in April, the brand introduces a bold reinterpretation of its DNA with the Spring-Summer 2025 collection. Flowing silhouettes, original colors, and high-quality fabrics take center stage. Denim plays a major role, featuring new washes, fresh khaki and purple hues, and playful stripes...

Retail

American Vintage opens two stores in Ireland

French ready-to-wear brand American Vintage has cemented its presence in Ireland with the opening of two stores in Dublin. Located at 34 Exchequer street, the womenswear store offers a wide selection of essentials, colourful knits, long coats and close-fitting tops. The outlet adopted the look of a retro-style café, with warm-toned pendant...

Featured

Fashion

Fashion and lifestyle: inventory of a winning combo

The lifestyle sector, which includes tableware, furnishings and decorative items, continues to attract many fashion brands. FashionUnited takes a look at the latest launches in this segment, and the reasons behind the craze. Much more than a fashion brand Lifestyle allows fashion companies to diversify their offerings. They are becoming much...

FeaturedMember

Business|Interview

Founder Michaël Azoulay talks American Vintage and its conquest of the US

It has been quite a journey for the brand from Marseille, France, inspired by the American lifestyle. Founded by Michaël Azoulay in 2005, American Vintage now employs 850 people worldwide, both directly and indirectly, and has "a turnover of 140 million euros, 130 brand shops and 1,500 retailers worldwide". Having emerged "stronger" from the...

Fashion |INTERVIEW

Interview: American Vintage's Audrey Lankester, Head of AMV Camp

Established in 2005 by a young entrepreneur from Marseille, Michaël Azoulay, American Vintage is known for their trademark style of casual cuts and a nuanced colour range. Today, the American Vintage head office spans 2,200 square metres and 4,000 square metres of warehouse space as well as outdoor facilities. Located in the Signe business park,...

Video

Video: American Vintage Fall/Winter 18 Film

Deep in the Scottish prairies, we have lost all notion of time. Maybe it’s October or perhaps it’s already November. Source: American Vintage, YouTube.

Member

Video

Video: Guillaume Lanier American Vintage Summer 2018

En Niza, a orillas de la playa Coco Beach o en las alturas de la Villa Arson de la que le gustan las curvas geométricas, hemos quedado con Guillaume Lanier. Source: American Vintage, YouTube.