APP news and archive

Charlotte Tilbury launches first mobile beauty app

Make-up artist Charlotte Tilbury, the founder of Charlotte Tilbury Beauty, has launched her first-ever mobile app, powered by AI deep learning to offer consumers personalised beauty solutions. The ‘Charlotte Tilbury: Easy Beauty For You’ app aims to democratise and simplify beauty for all, explains the brand in the press release, by harnessing...

Fashion

Interactive shopping platform ‘sune’ announces beta app launch

The video shopping platform ‘sune’ announced the launch of its beta mobile app, combining traditional online and in-app shopping with visual entertainment. Laid out for the needs of its consumer audience, which mainly consists of Gen Z, the app offers “seamless on-demand live shopping experiences”, as described in the official release. The idea...

Business

Estée Lauder Companies launches beauty app for visually impaired community

Beauty conglomerate Estée Lauder Companies (ELC) UK & Ireland has launched a new artificial intelligence-powered mobile app dedicated to helping visually impaired users easily apply makeup. The Voice-Enabled Makeup Assistance (VMA) comes as part of ELC’s ambition to better support the visually impaired community by enabling self-empowerment...

Business

Puma launches new UK app with virtual try-on feature

Sportswear brand Puma has launched a new app in the UK complete with a virtual try-on feature that allows shoppers to see products in 3D animations. The relaunch comes on the back of the app’s “successful” roll out in North America, which built on Puma’s continued growth strategy. Next to the latest products and exclusive content, the virtual...

Business

Very introduces virtual make-up try-on to app

E-commerce retailer Very has unveiled a new virtual make-up try-on to its app, allowing shoppers to virtually try an arrangement of lip products from different brands. The feature utilises technology from the L’Oréal-owned tech firm ModiFace, which has integrated augmented reality (AR) features that customers can use via their smartphone...

Business

H&M introduces garments wearable through AR to app

H&M has revealed a number of new augmented reality (AR) features on its mobile app that will allow shoppers to try on and wear three one-of-a-kind garments using their camera. The feature comes as part of a partnership with Snap, an AR camera lens tech developer, which will also allow its users to view the products on its own social media...

Business

True Religion launches app as part of digital-first transition

True Religion has unveiled a new app ahead of the holiday shopping season, as it looks to continue its transition to a digital-first, direct-to-consumer brand. In a release, the Los Angeles denim label said the app aims to improve its mobile shopping experience, while also providing customers with the opportunity to unlock exclusive deals and...

Fashion Featured

PrettyLittleThing launches first-ever vintage collection

PrettyLittleThing (PLT), part of the Boohoo Group, which launched its resale PLT Marketplace app over the summer, have unveiled its first-ever vintage collection with Love Island star and ambassador Indiyah Polack. The 108-piece vintage collection is available exclusively on the PLT Marketplace app and features pieces picked out by Indiyah that...

Business

Childrenswear resale marketplace Dotte to launch app

Dotte, a British childrenswear resale marketplace, is set to unveil its first mobile app on November 14, as it looks to continue expanding its circular apparel offer. The launch comes as the retailer celebrates its second anniversary, has been dropped alongside a rejuvenated brand image and plans to introduce a slew of new features. The app...

Business

Checkmate secures five million dollar funding round

Personalised smart shopping tool Checkmate has announced the closing of a five million dollar seed funding round, led by Fuel Capital. The new investment will be used to accelerate product development and customer growth, the company said in a release. The tool itself aims to offer a way of responding to current market dynamics, with its CEO and...

Fashion Featured

PrettyLittleThing launches pre-loved MarketPlace app

PrettyLittleThing (PLT), part of the Boohoo Group, has officially launched its re-sale MarketPlace app for UK customers, ahead of a US launch, to allow its community to buy and sell pre-loved pieces. In February, PLT’s creative director, Molly-Mae Hague, told FashionUnited that the MarketPlace would encourage sustainability, help its young...

Business

Virtue social impact app closes pre-seed round

Virtue, the social impact app that can be added to Shopify sites to allow retailers to partner with causes, has closed a pre-seed round led by SFC Capital to accelerate and has also joined the Techstars accelerator. The Virtue App launched as an easy-to-integrate widget on Shopify in 2021 and has been used by more than 600 stores in the UK to...