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ASICS news and archive

Asics acquires race registration platform Njuko

Asics Corporation has announced the acquisition of Njuko SAS, a race registration platform for European running events that will allow the sportswear giant to offer race registration services worldwide. The platform enables endurance-based events to capture and manage athlete registration data, with its capabilities across North America, Japan,...

Nov 28, 2022

Fashion

Asics’ new running shoes are only available with digital currency

With the launch of the new Asics x Solana UI Collection, Japanese sportswear brand Asics has collaborated with blockchain network provider Solana and taken a major step towards advancing the Web3 community. The “UI” part of the collection stands for user interfaces, the computer and phone screens that informed the understated Solana-inspired...

Nov 8, 2022

Fashion

Asics launches 'lightest ever CO2e emission sneaker'

Japanese sportswear brand Asics has created what it claims to be the sneaker with the lowest carbon footprint on the market. The new product - called the Gel-Lyte III CM 1.95 sneaker - reportedly emits just 1.95 kilograms of carbon dioxide equivalent (CO2e) emissions across its life cycle, which the brand says is “significantly” lighter than the...

Sep 20, 2022

Fashion

Asics launches co-branded NFT sneakers with Stepn

Asics has launched a limited-edition NFT sneaker collection with move-to-earn running app Stepn on the Binance NFT Marketplace. The Stepn x Asics NFT Sneaker Mystery Box collection, hosted and minted on the BNB chain on Binance NFT Marketplace, received participation from more than 195,000 participants and subscribed tickets. The total trading...

Apr 28, 2022

Fashion |In Pictures

Asics partners with Kassl Editions on limited-edition sneakers

Asics has teamed up with cult European outerwear brand Kassl Editions to craft 30 pairs of its GEL-1090TM sneakers to be raffled by End. to support mental health charity, Mind. The partnership is a continuation of the Asics Crafts for Minds programme, which aims to reinforce the craftsmanship and attention to detail that goes into creating...

Jan 24, 2022

Video

Video: Asics releases sustainable shoe

In this video, Asics has presented its sustainable Gel-Nimbus Lite 3 shoe. Made with recycled materials, the shoe uses less materials than previous models Watch the video below. Video: Asics via YouTube Photo credit: Image: Asics via YouTube

Nov 26, 2021

People

ASICS names CEO of North America

Richard Sullivan has been promoted to chief executive officer and executive officer of ASICS North America. He was previously president and chief operating officer of the same region. He will retain his title as president. The news was reported by WWD. ASICS North America has been without a CEO since Koichiro Kodama was promoted to managing...

Oct 15, 2021

Report

Asics reports strong Q2 sales growth driven by running category

Asics has reported a 42.6 percent increase in revenue to 209,478 million Japanese yen in the three months to June 30, driven by strong sales in its largest category, Performance Running, primarily in North America, Europe and Greater China. The Japanese sportswear brand reported operating income of 23,993 million Japanese yen compared to a loss...

Aug 16, 2021

Fashion

Asics signs up Novak Djokovic as footwear ambassador

Asics has announced a multi-year partnership extension with tennis star Novak Djokovic and named him as its global footwear ambassador. The sportswear brand said that the new long-term partnership would help it “further expand its global tennis footwear business through Novak Djokovic’ continued insights and feedback on the production of tennis...

May 11, 2021

Fashion

Asics saves 25,000 t-shirts from landfills to create recycled sneakers

Japanese sporting brand Asics announced the release of its most environmentally sustainable footwear collection to date that uses five tons of recycled textile waste equivalent to 25,000 t-shirts to create new shoes. The Earth Day Pack collection was created using a circular manufacturing approach that was able to keep textile waste from...

Apr 16, 2021

Fashion

Asics launches virtual reality for runners and two new shoes

Japanese sporting company Asics hosted its first virtual reality summit to reveal two new high-performance running shoes that have been proven to reduce step count throughout a marathon. The Metaspeed Sky and Metaspeed Edge were scientifically designed with a distinct type of running style in mind by gathering insights from scientists at the...

Mar 30, 2021

Fashion

Asics upcycles second-hand clothes to create new running shoes

Japanese sports brand Asics has launched a new line of running shoes made from recycled second-hand clothing. The Sunrise Reborn Pack features two new shoes in red colorways and was made using discarded clothing collected in Japan. Using innovative technology, the company stated it can recycle, remake, and restyle discarded materials into new...

Mar 10, 2021