Asics news and archive

ASICS and World Athletics welcome athletes in the heart of Tokyo to try to break new records at the Tokyo : Speed : Race

On Saturday 3 May, ASICS will close the streets of Tokyo to host a unique speed race on a flat, fast course next to the Japan National Stadium, home of the upcoming World Athletics Championships Tokyo 25. The event, co-hosted by World Athletics, is called Tokyo : Speed : Race and will bring together world-class ASICS athletes to push the...

FashionPress Release

Asics launches Gel-Nimbus™ 27 model in collaboration with Eilish McColgan

ASICS is proud to announce the launch of the latest iteration of the much-loved GEL-NIMBUS™ 27, reimagined by Scottish middle and long-distance runner Eilish McColgan . This limited-edition shoe draws inspiration from Eilish’s Scottish heritage and determined mindset, capturing the essence of her resilience and perseverance as both a runner and...

RetailPress Release

Japanese brand Onitsuka Tiger opens its first Spanish flagship store in Barcelona

Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation. Onitsuka Tiger unveils its first flagship store in Spain on Monday, March 3, 2025. The design of this two-story store was directed by STUDIODINICATALDI, an architectural firm led by Filippo Dini...

Business

ASICS EMEA surpasses 1 billion euro in sales in 2024

Premium performance running brand ASICS achieved record sales in the Europe, Middle East, and Africa (EMEA) region in 2024. Sales reached €1 billion in 2024, with a 13.4 percent operating profit margin, according to a company press release issued today. Summary • Asics EMEA sets a record €1 billion in sales in 2024. • Growth is evident across...

Fashion

StockX: Performance shoes on the rise, Asics and Puma continue to dominate

Online marketplace StockX has published its latest quarterly trend round up highlighting the movers and shakers of the 2024 resale market, from the top collaborations of the period to the most in demand sneaker silhouettes. In a release, the company’s founder, COO and president, Greg Schwartz, said the ‘Big Facts: 2024 Trends’ report gave an...

Fashion Featured

Spring/summer 2025: Fashion and sports collaborations to remember

Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...

BusinessMember

Asics to reportedly shutter baseball equipment division

Sportswear group Asics Corp. is believed to be in the process of shuttering its baseball equipment division as it looks to pivot its attention towards its cult sneaker business. The Japanese conglomerate, which owns both the group’s eponymous brand Asics as well as Onitsuka Tiger, will reportedly stop selling baseball gloves, bats and other gear...

Fashion

StockX report: ‘Sneaker resale isn’t dead’

Culture resale marketplace StockX has published its latest trend report, ‘The State of Resale’, in which it has unearthed new details and data on the secondary sneaker and streetwear market. The information, which has been collated from global sales data over the seven months of 2024 and compared to the same period last year, exhibits shifting...

Fashion Featured

StockX trends: Asics, Adidas, and On fastest-growing sneaker brands

StockX, the global resale platform for sneakers, streetwear and collectables, has released its latest trend report ‘Big Facts: Brands Making Moves,’ revealing that brands on the rise, include Asics, Adidas, and On, while Denim Tears, Timberland, and Prada are among the brands that made the biggest jumps on the secondary market in 2024. Analysing...

ReportMember

Asics ups sales and profit forecast for the current fiscal year

In a revised forecast for the current financial year, Asics Corporation said net sales for the full-year are expected to reach a record high with the update of the exchange rates. The percentage of change of net sales from the previous forecast is 6.9 percent excluding the impact of currency changes. The company expects the net sales to reach...

Fashion

Asics launches most circular shoe ever

Japanese sportswear brand Asics has launched its most circular performance running shoe to date, designed to be remade at the end of its life without comprising on quality or performance. The Asics Nimbus Mirai running shoe has been designed with recycling in mind and launches with a new returns programme to encourage runners to give back the...

Fashion

StockX report: Ugg, Asics and Jacquemus among fastest growing brands

Online marketplace StockX has released its latest annual report, Big Facts: Current Culture Index, in which it has outlined the “top-traded and fastest-growing brands” on its platform over the past year. It comes after the company celebrated the milestone of surpassing 50 million lifetime trades in 2023, an achievement it said had largely been...