ASICS EMEA surpasses 1 billion euro in sales in 2024
Feb 14, 2025
Premium performance running brand ASICS achieved record sales in the Europe, Middle East, and Africa (EMEA) region in 2024. Sales reached €1 billion in 2024, with a 13.4 percent operating profit margin, according to a company press release issued today.
- Asics EMEA sets a record €1 billion in sales in 2024.
- Growth is evident across all categories, particularly SportStyle (39.1 percent sales increase).
- The company experienced growth across all sales channels: wholesale (up 10.4 percent), retail (up 4.4 percent), and e-commerce (up 18.4 percent).
In 2024, ASICS EMEA experienced profitable growth across all categories, including Performance Running, Tennis, Indoor, and SportStyle. SportStyle saw significant growth, with a 39.1 percent sales increase compared to the previous year. The brand enjoys its highest popularity in Europe, the press release emphasizes.
Performance was strong across all sales channels. ASICS saw a 10.4 percent year-over-year increase in wholesale. The company's own retail channels grew by 4.4 percent, and e-commerce revenue increased by 18.4 percent in 2024 compared to 2023.
Asics EMEA CEO Carsten Unbehaun reflected on the past year: "2024 was a record year for us. We achieved profitable growth across all categories and sales channels, exceeding the €1 billion mark for the first time. I am incredibly proud of our team and grateful for the dedication of our partners. These results are a testament to the strength of our brand, the quality of our products, and the collaboration with our partners.”
ASICS (an acronym for "Anima Sana In Corpore Sano," which translates to "a sound mind in a sound body") produces products, including running and athletic shoes, apparel, and accessories, designed to inspire and sustain people's movement. The company was founded in 1949 by Japanese businessman Kihachiro Onitsuka.