In its first exploration of the gaming market, fashion brand Ted Baker has taken to Nintendo’s Animal Crossing: New Horizons to showcase its autumn/winter 2021 collection and present a virtual brand experience. Created in collaboration with visual artist and gamer Kara Chung, players are able to walk through and explore the brand’s specially...
Oct 25, 2021
London-based sustainable faux fur brand Jakke has launched an artist collaboration with Astrid Wilson, Kit Agar and Simone Brewster for autumn/winter 2021. Each of the artists has brought their “unique outlook and style” to Jakke’s popular ‘Rita’ faux fur jacket to create three bold prints to highlight the worlds of art and fashion, all within...
Oct 19, 2021
American denim brand Lee has revealed its new advertising campaign LeeOriginals, created to honour the brand’s “trailblazing spirit”. Produced in collaboration with photographer and creative director, Mark Seliger, the campaign aims to highlight the brand’s continued support of trailblazers, with the brand stating it chose the campaign’s team...
Oct 5, 2021
Luxury fashion house Coach has unveiled its collaboration with American clothing manufacturer Schott NYC, with the duo releasing a shearling outerwear collection as part of the house’s autumn 2021 line. Bringing together two American heritage labels, the collection sees the merging of each brands’ distinct expertise in leather craftsmanship....
Sep 30, 2021
High street retailer Cos made its debut at London Fashion Week with a hybrid showcase for its autumn/winter 2021 collection at London’s iconic Roundhouse. The show encompassed a physical catwalk show, with models walking through curtains projected with colours, moving imagery and portraits from the retailer’s campaign, as well as a digital...
Sep 22, 2021
London denim brand Pepe Jeans has unveiled its new campaign and collection, centred around the power of union, featuring British photographer Brooklyn Beckham and American actress Nicola Peltz. Just Us marks the second collaboration between Pepe Jeans and Beckham, who this time shares the screen with his fiancée in a shoot aimed to put a...
Sep 16, 2021
Through sexually charged imagery, Italian label Gucci has unveiled its Aria campaign showcasing the luxury house’s centennial collection, starring Eurovision winners Måneskin. Aria brings Gucci’s equestrian-inspired looks and logo-adorned pieces into a new light, through a raunchy campaign inspired by Eros, the Greek god of love. Displayed among...
Sep 14, 2021
Poet, activist and model Kai Isaiah Jamal stars in two new Filippa K campaigns, wearing a range of the fashion houses newest AW21 collections. In the main line, accompanied by a campaign entitled What Lies Within, from a poem written by the model, Kai is seen wearing minimal cashmere sweaters and dresses, frayed turtlenecks and oversized wool...
Aug 27, 2021
Pop-rock band The Vamps lead the way in the new Ben Sherman campaign, featuring the brand’s new Young Soul Rebels collection in a campaign video and series of photoshoots. The Vamps, consisting of Bradley Simpson, Connor Ball, Tristan Evans and James McVey, are seen wearing a range of Ben Sherman classics, including knitted cardigans, smart...
Aug 26, 2021
French fashion house Balmain and its creative director Olivier Rousteing have partnered with UK broadcaster Channel 4 on a first of its kind short-form drama series starring singer-songwriter Jesse Jo Stark, Charles Melton, Tommy Dorfman and Ajani Russell. ‘Fractures’ marks the first co-branded venture between a fashion label and a broadcaster...
Aug 24, 2021
As well as cementing itself as the fashion centre for sustainability, Copenhagen Fashion Week is becoming a hotbed for new talent and this spring/summer 2022 season saw three designers impress - upcycling Danish brand (Di)vision, conceptual knitwear label A. Roege Hove and Louise Lyngh Bjerregaard, a Central Saint Martins graduate who places a...
Aug 17, 2021