Axel Arigato news and archive

Mulberry unveils collaboration with Axel Arigato

British heritage brand Mulberry has unveiled a collaborative capsule collection with Swedish lifestyle label Axel Arigato inspired by “memorable pop culture moments from the past 50 years”. The limited-edition collection spans unisex ready-to-wear, bags, footwear and accessories, and marries Axel Arigato's Scandinavian minimalism with Mulberry's...

Business |CEO-INTERVIEW Featured

Axel Arigato founder: "If you don't take risks, you're dead"

Swedish sneaker label Axel Arigato is expanding in Germany and internationally. With the help of social media, the brand first took off digitally in the direct-to-consumer business before growing via wholesale and through its own stores in recent years. At the opening of its newest store in Berlin Mitte, the two founders, creative director Max...

Fashion

Axel Arigato expands into China with Tmall

Swedish lifestyle brand Axel Arigato has entered the Chinese market with the opening of its first-ever flagship store on the Tmall platform. The move aims to expand its direct-to-consumer model and customer-first approach while building an “authentic conversation” with its Chinese community, following the brand’s positive growth over the last...

Business

Axel Arigato to launch resell platform, Xchange

Swedish lifestyle brand Axel Arigato is set to launch its own brand-operated resale platform, entitled Xchange, in partnership with resale e-commerce developer Reflaunt. The new platform will allow Axel Arigato customers to purchase and sell pre-owned pieces, as part of the brand’s solution to extend product life cycles. Utilising Reflaunt’s...

Podcast

Podcast: The Glossy Podcast speaks to the founders of Axel Arigato

In this episode, The Glossy Podcast speaks to Albin Johansson and Max Svärdh, the co-founders of luxury fashion brand Axel Arigato. They discuss the gaps they noticed in the footwear market when starting their company, the importance of listening to what the consumer wants and their newly opened stores. Listen to the podcast below. Source: The...

Report

Swedish brand Axel Arigato secures investment from Eurazeo

Swedish premium sneaker, ready-to-wear and accessories brand Axel Arigato has secured a 56 million euro investment from global investment firm Eurazeo. Eurazeo will now be a majority shareholder, alongside Axel Arigato founders Max Svärdh and Albin Johansson. “We are very proud of the company we've built so far. Axel Arigato has established a...