Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...
Nov 26, 2024
Swedish premium brand Axel Arigato has made its first steps into the US physical retail sector, with the opening of a brick-and-mortar store in New York City. Located in the SoHo district at 273 Lafayette Street, the store was designed in partnership with architectural design studio Halleroed, which has previously worked with the brand on its...
Sep 24, 2024
Swedish footwear and fashion brand Axel Arigato has named Jens Werner as its new creative director. Werner, who previously held the role of head of ready-to-wear at Axel Arigato between 2021-2023, will succeed predecessor and brand co-founder Max Svärdh to oversee the designs of both the footwear and ready-to-wear collections, as well as all...
Jun 18, 2024
British heritage brand Mulberry has unveiled a collaborative capsule collection with Swedish lifestyle label Axel Arigato inspired by “memorable pop culture moments from the past 50 years”. The limited-edition collection spans unisex ready-to-wear, bags, footwear and accessories, and marries Axel Arigato's Scandinavian minimalism with Mulberry's...
Apr 17, 2023
Swedish sneaker label Axel Arigato is expanding in Germany and internationally. With the help of social media, the brand first took off digitally in the direct-to-consumer business before growing via wholesale and through its own stores in recent years. At the opening of its newest store in Berlin Mitte, the two founders, creative director Max...
Dec 14, 2022
Swedish lifestyle brand Axel Arigato has entered the Chinese market with the opening of its first-ever flagship store on the Tmall platform. The move aims to expand its direct-to-consumer model and customer-first approach while building an “authentic conversation” with its Chinese community, following the brand’s positive growth over the last...
Aug 8, 2022
Swedish lifestyle brand Axel Arigato is set to launch its own brand-operated resale platform, entitled Xchange, in partnership with resale e-commerce developer Reflaunt. The new platform will allow Axel Arigato customers to purchase and sell pre-owned pieces, as part of the brand’s solution to extend product life cycles. Utilising Reflaunt’s...
Nov 4, 2021
In this episode, The Glossy Podcast speaks to Albin Johansson and Max Svärdh, the co-founders of luxury fashion brand Axel Arigato. They discuss the gaps they noticed in the footwear market when starting their company, the importance of listening to what the consumer wants and their newly opened stores. Listen to the podcast below. Source: The...
Dec 16, 2020
Swedish premium sneaker, ready-to-wear and accessories brand Axel Arigato has secured a 56 million euro investment from global investment firm Eurazeo. Eurazeo will now be a majority shareholder, alongside Axel Arigato founders Max Svärdh and Albin Johansson. “We are very proud of the company we've built so far. Axel Arigato has established a...
Nov 9, 2020