Baby Phat news and archive

First Look: Forever 21 x Baby Phat collab

If there was any doubt that the early aughts have returned to the fashion industry, Kimora Lee Simmons Leissner has officially brought back her iconic brand, Baby Phat. In an announcement from the brand, the entrepreneur and former model has teamed up with fashion retailer Forever 21 to reintroduce the brand to a new generation. Founded by...

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Kimora Lee Simmons to relaunch Baby Phat

Baby Phat is on the verge of a comeback. Entrepreneur and former model Kimora Lee Simmons Leissner celebrated International Women's Day today by announcing that she has purchased Baby Phat and will relaunch the label this year. Simmons did not comment on who she bought the company from or for how much. The news was first reported by WWD....