BALR. news and archive

Dubai-based Sumwon Studios acquires Balr.

The Dutch lifestyle brand Balr. has been acquired by Dubai-based Sumwon Studios. The financial details of the acquisition were not disclosed in the press release issued by the company. This move marks a new chapter for the football-inspired brand known for its black and white collection. It was founded in 2013 by professional footballers Demy de...

FashionPress Release

BALR. unveils SS25 collection: a fusion of football nostalgia and elevated streetwear

Premium fashion brand BALR. presents its latest spring/ summer collection through powerful visuals shot in Mykonos, Greece. The campaign shows the new range through the eyes of a BALR. enjoying a well-deserved summer-break after a long season. Designed for those who live and breathe the beautiful game, the Spring/Summer 2025 collection features...

Fashion Partner Content

This is Football: BALR. Presents Exclusive New Collab with the NFL

Premium fashion brand BALR. has launched a unique collaborative capsule collection with the National Football League. The Amsterdam-based brand and the NFL have teamed up to design a range of versatile pieces around a faux new team named ‘BALR. Kings’. The collection is now available online and at select retailers worldwide. Dutch Roots,...

Fashion Partner Content

Fashion meets football in an exclusive, limited edition FIVE x BALR. collaboration

Sports enthusiasts favourite fashion brand BALR. and globally famed, luxury hospitality and entertainment brand, FIVE have collaborated on an exclusive, limited edition fashion collection to mark FIVE’s foray into fashion with FIVE MODE. Featuring a limited-edition football jersey – the most expensive ever produced adorned with 30,000 Swarovski...

Member

Fashion

Puma launches collaboration with Balr.

Sportswear brand Puma has unveiled a new premium fashion collaboration with Dutch lifestyle brand Balr. that “merges football and culture”. The streetwear-influenced capsule collection consisting of football boots, performance apparel and casual wear is inspired by the aesthetic of Balr., known for its forward-thinking streetwear style. The aim...