This is Football: BALR. Presents Exclusive New Collab with the NFL

Premium fashion brand BALR. has launched a unique collaborative capsule collection with the National Football League. The Amsterdam-based brand and the NFL have teamed up to design a range of versatile pieces around a faux new team named ‘BALR. Kings’. The collection is now available online and at select retailers worldwide.

Dutch Roots, American Dream

The collection sees a range inspired by the American Dream, infused with BALR.’s Dutch roots. The collaboration plays as a unique celebration of the NFL, America’s most popular sports league. The high-quality pieces feature embroidered emblems like the iconic NFL shield, captain badges and the number 33, a reference to being an extension of the league.

"This is the partnership I’m most proud of in the history of the brand. It’s a strong example of how the two beautiful games of football come together. There is so much overlap between the two sports that we’ve managed to capture with this campaign and collection. I’m excited to finally be able to share this with the world" – Demy de Zeeuw, co-founder.

International Game in Munich

The partnership will be widely activated around the upcoming game between the Carolina Panthers and the New York Giants at the Allianz Arena in Munich, Germany as part of the NFL’s International Games. BALR. will use the weekend of this exciting matchup to celebrate the partnership with a pop-up shop in Wormland on the Marienplatz, an invite-only brunch and party at Izakaya München, ticket giveaways and more.

Now Available

The BALR. X NFL capsule collection is now available through BALR.com and select retailers worldwide, with prices starting at EUR 89,95. The collection consists of two tees, hoodies, pants and the eye-catching black-on-black varsity jacket. The range is completed with a long-sleeved jersey, full-zip shirt and oversized scarf. Follow BALR. on social media to experience the full campaign and to stay up to date on the latest drops.