BBC International news and archive

Umbro secures new licensing partners ahead of 2026 relaunch

Sportswear brand Umbro is moving closer to its 2026 relaunch. The Manchester label’s parent company, Iconix International, has announced a slew of new partnerships intended to grow its apparel offering across the US and Canada. Among them, Isaac Morris Ltd. has been named the brand’s exclusive apparel partner for the two regions, starting 2026....

Member

Business

Authentic secures partnership for DC Shoes

Authentic Brands Group has announced a new partnership with footwear specialist BBC International for its skateboarding brand DC Shoes. Akin to similar third-party deals made for other Authentic-owned brands, the agreement will see BBC take on global design and sourcing for DC and its selection of footwear and snowboard boots, as well as the...

Member

Report

Sequential sells Heelys brand to BBC International

Sequential Brands Group, Inc. has closed on the sale of its Heelys brand to BBC International for 11 million dollars in cash proceeds. The company said that the majority of the net proceeds from the sale will be used to pay down debt. “The divestiture of the Heelys brand was an outcome of the board’s exploration of strategic alternatives, a...