Marquee Brands, the parent company of global fashion house, BCBG, has announced new strategic partnerships with G-III Apparel Group to propel growth at its iconic brands – BCBG and BCBG Generation and JS International (JS) to reinvigorate BCBGMaxazria. The company said in a release that these partnerships will commence with each brand’s 2025...
Jul 16, 2024
Contemporary luxury fashion house BCBGMaxAzria has unveiled an evening wear collection in collaboration with celebrity stylist Maeve Reilly, who works with stars including Megan Fox, Hailey Bieber, and Ciara. The BCBGMaxAzria x Maeve Reilly collection has been co-designed by BCBG group creative director Albino Riganello and the celebrity stylist...
Feb 6, 2023
BCBG Max Azria has confirmed that Albino Riganello has been its new creative director since September and will present his first collection for the brand for autumn/winter 2022 in February. On the brand’s social media, BDBG said that it was “excited” to welcome Riganello as its creative director and that his debut collection will be exclusive to...
Nov 22, 2021
Max Azria, the Tunisian designer behind BCBG Max Azria and CEO of the conglomerate of the same name, has died in Houston, Texas. The designer died from lung cancer, according to WWD who first reported the news. Before creating the renowned label BCBG—which stands for Bon Chic, Bon Genre—in 1991, Azria moved to Los Angeles in 1983 and opened a...
May 7, 2019
On Monday, FashionUnited reported that BCBG received approval for its restructuring program . Following up on Monday's news, this morning, Business of Fashion reported that Marquee Brands has acquired BCBGMAXAZRIA, BCBGeneration and Hervé Léger for 108 million dollars. BCBG has been going through economic turmoil lately. In March they shuttered...
Aug 1, 2017
BCBG Max Azria Group just announced that its restructuring plan has been approved. The United States Bankruptcy Court for the Southern District of New York has just confirmed the company’s plan to sell the assets of the company as well as some of its affiliates to Marquee Brands LLC and Global Brands Group Holding Limited. The deal is expected...
Jul 31, 2017
After filing for bankruptcy earlier this year, BCBG Max Azria has confirmed it will have mass layoffs in the next coming months. Starting May 11, the retailer will lay off approximately 116 people. According to Apparel News, the layoffs will be across all departments for the company. While the company has undergone some recent changes, including...
Mar 30, 2017
It seems things are not getting any better for BCBG Max Azria in recent developments. Although the retailer was granted a bankruptcy loan earlier this month, the company will now be experiencing more mass layoffs starting this May. Effective May 11, the company has given notice that it will have layoffs that will affect 116 employees. “As...
It was only last week that ailing retailer BCBG Max Azria was granted a bankruptcy loan in an attempt to turn the business around. This week the company internally promoted Bergd Kroeber to Creative Director and Executive VP, replacing Lubov Azria who exited when the company filed for Chapter 11 bankruptcy protection. Kroeber will start with the...
Mar 13, 2017
New York - As reported earlier this week by FashionUnited, BCBG filed for Chapter 11 bankruptcy in an attempt to recover their financial losses. Now, Bloomberg has reported that the company has received a bankruptcy loan as they are plotting their asset sale. The fashion house received court permission to borrow 15 million dollars to help carry...
Mar 3, 2017
BCBG Max Azria is the latest in a list of retailers that have succumbed to financial struggles. Recently, the company has considered downsizing and shutting down most of its locations this year. The fashion house has about 200 operating stores currently that are set to close. According to Reuters, the company has already reached out to mall...
Feb 28, 2017
Following the news of many retailers who have fallen to the competitive retail world, it seems that BCBG Max Azria is next in line. The company recently has already made plans to shutter a massive number of its operating stores. The luxury fashion house has informed mall owners that it plans to close most of its existing stores this year, as...
