Berlin news and archive

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection

At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...

Retail

Fabletics opens shop-in-shop in Berlin's KaDeWe

US activewear brand Fabletics is further expanding its presence in Germany. On Thursday, the company announced a “groundbreaking partnership” with the Berlin luxury department store KaDeWe. The brand will now open its own shop-in-shop space on the fourth floor. The opening, planned for the spring, holds special significance for the sportswear...

Retail|In pictures

Hoka opens second flagship store in Berlin

Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...

Retail|In pictures

Hoka: insights into first Germany store in Berlin

Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka’s outdoor roots in the...

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Fashion |Interview

Eyewear trends: Ic! berlin focuses on silent luxury and minimalist design

Premium eyewear brand Ic! berlin was founded in 1996 by entrepreneur and artist Ralph Anderl together with two design students. They had developed a new pair of glasses made of an unconventional material, cold-rolled stainless steel, and the invention of a revolutionary mechanism, the screwless hinge system, still the hallmark of every Ic!...

Retail|In Pictures

New Balance comes to Munich and rolls out store conccept further in Germany

New Balance is rolling out its new store concept further in Germany and presenting it at a new and an existing location. The US sportswear label opened its first store in Munich, New Balance announced on Monday. The brand has been present at Neuhauser Straße 20 since April, with a retail space of 408 square metres. New Balance flagship in Munich...

Fashion

Berlin's fetish fashion breaks out of the club

On each of his visits to Berlin, Ronen Shaham feels the rush of freedom that sees the computer engineer from Los Angeles ditch his workwear for something more relaxed: a lace shirt, studded necklace and a side-split skirt. Known throughout the world for their extravagance, Berlin's clubs have fostered a taboo-free style, inspired by fetishism,...

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Fashion |In Pictures

SS24: Saint Laurent gives menswear in Berlin a sensual touch

Those who hoped that Anthony Vaccarello would present Saint Laurent's menswear in the Berlin club scene may not have had their fill on Monday night at the presentation of the French luxury brand's SS24 collection in the German capital. Instead of hip night club Berghain, the designer opted for a well-known building and showed a collection that...

Fairs

Is Berlin the summer fashion capital with trade fairs Premium and Seek?

Berlin's fashion industry is gearing up for the latest edition of the Premium and Seek events, organised by the Premium Group. Taking place on July 11 and 12, the two-day event will be held at Station-Berlin, located in the heart of the city. This year's event promises to offer a range of surprises and innovations, following 20 years of growth...

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Fashion |Exclusive

Here's what Berlin's new fashion hub will look like

Berlin's fashion hub is taking shape. Two years ago, the German capital announced its intention to promote innovative and more sustainable fashion with a new online centre. This is how the institution with the official name “Vorn - The Berlin Fashion Hub” will look. For a few weeks, the presence of the fashion hub can be found online. Those who...

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Retail

Lee and Wrangler open a joint denim store

Lee and Wrangler, owned by Kontoor Brands, have teamed up to open their first joint denim store in Berlin as part of its continued strategic expansion in Europe. The dual-branded retail concept has been designed to offer consumers “the ultimate denim experience,” explains Lee and Wrangler, with an immersive curated retail environment that “...

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Fashion

7 Highlights from Berlin Fashion Week, from vintage tailoring to dramatic gowns

Berlin Fashion Week (BFW) returned to the German capital once again, running from September 5 to 10 and offering a jam packed schedule of 36 runway shows, 25 exhibitions and installations, two conferences and a range of parties and side events. Throughout the week, the city was home to the likes of the Berlin Fashion Summit, during which panels...