Alo expands international presence with new flagships in Berlin and Hong Kong

US premium activewear and lifestyle brand Alo (Alo) has accelerated its global retail expansion with the opening of two new flagship stores in Berlin, Germany, and Hong Kong. The simultaneous expansion into continental Europe and North Asia reinforces the brand’s strategic focus on growing its international footprint across key retail markets.

The label launched its first flagship in Germany, located in Berlin, on October 15, 2026. In Asia, Alo officially opened its Hong Kong flagship at the K11 MUSEA shopping complex on October 16, 2026, following a soft launch on September 25, 2026. The multi-level retail destination, termed a ‘Sanctuary’ by the company, covers over 650 square metres. It houses womenswear, menswear, footwear, and accessory lines.

The Hong Kong launch event featured appearances by global brand ambassador Jisoo, alongside international models Ming Xi and Stella Maxwell. Celebrations included sound healing workshops, traditional Chinese medicine consultations, and a 3,000-drone light show over Victoria Harbour.

The dual openings reflect Alo’s strategy to establish physical retail hubs in major global cities, integrating wellness experiences with brick and mortar retail.