Birkenstock news and archive

Retail: A new blueprint for brand activations with ‘Birkenstock x Bruut’

The traditional ‘product drop’ has evolved into a more complex phenomenon: the brand activation. Last week in Hoofddorp, the Dutch retailer Bruut proved that a successful collaboration goes beyond mere commercial gain. Working alongside Birkenstock and Mashi Radio, the launch of the Birkenstock Utti Lace was transformed into a high-energy...

Retail

Expansion into Switzerland: Birkenstock opens first store in Zurich

With its new location in the historic old town, the brand is opening its first store in Switzerland, Birkenstock announced on Friday. The company is continuing its expansion, having just opened a new store in Bordeaux at the end of March, and now operates over 30 European stores. Additionally, the first concept store in Osaka opened at the...

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Birkenstock reports double-digit sales growth in Q1

German footwear provider Birkenstock also grew strongly in the first quarter of the 2025/26 financial year. This is according to preliminary results published by the listed parent company, Birkenstock Holding plc, on Monday. The results were released ahead of the ICR Consumer Conference, where the company will present its current performance to...

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Strong final quarter: Birkenstock exceeds its revenue targets for the 2024/25 financial year

German footwear provider Birkenstock has continued its growth trajectory in the 2024/25 financial year, as expected. Revenue even exceeded the forecasts, which were raised at the end of September. This was revealed in a recent business report published on Thursday by its parent company, Birkenstock Holding plc, which is listed on the New York...

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Birkenstock wins copyright dispute against Scapino in the Netherlands

Dutch retail chain Scapino has infringed the copyright of several Birkenstock shoe models. This was the conclusion reached by the Midden-Nederland court in a ruling published this week. Specifically, the decision concerns the Madrid, Arizona and Florida models, whose designs were copied to a “significant extent”, according to the court. Scapino...

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Birkenstock to acquire Australian distributor

German footwear provider Birkenstock is set to take direct control of its distribution in Australia. On Wednesday, the publicly listed parent company, Birkenstock Holding Plc, announced it will acquire the distribution company Birkenstock Australia Pty. Ltd. through its subsidiary, Birkenstock International Asia GmbH. A corresponding binding...

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Birkenstock exceeds revenue target for 2024/25 financial year

German footwear provider Birkenstock has exceeded its revenue target for the 2024/25 financial year. This is according to preliminary figures presented by the publicly listed parent company, Birkenstock Holding plc, on Thursday during a meeting with investors and analysts. Based on the current figures, management expects revenue in the fourth...

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Birkenstock remains on growth path in Q3, confirms forecasts

German footwear brand Birkenstock continued its growth trajectory in the third quarter of the 2024/25 financial year. This was revealed in an interim report published on Thursday by its New York Stock Exchange-listed parent company, Birkenstock Holding plc. Group revenue reached 635 million euros in the months from April to June. This...

Retail

A foot in the door: Birkenstock opens three more stores in Mumbai

German footwear brand Birkenstock appears to have taken a shine to Mumbai, home of Bollywood, and India in general. In April last year, it opened its first Indian flagship store on Mumbai's iconic Linking Road, a popular location for international and domestic brands alike. Puma, Levi’s, Benetton, Vero Moda, Raymond, Anita Dongre and others rub...

Retail

Birkenstock takes legal action against counterfeiters in India

German footwear brand Birkenstock has initiated legal action in India, leading to recent inspections and seizures at small-scale factories suspected of producing counterfeit footwear, according to individuals familiar with the matter. This development comes as other prominent shoemakers also face legal challenges in the Indian market, with Crocs...

Retail

New opening in The Hague: Birkenstock expands in the Netherlands

German footwear brand Birkenstock expanded its presence in the Netherlands. On Tuesday, June 10, 2024, the company announced the opening of a new store in The Hague. This is the heritage brand’s second shop in the country, following the opening of a store in Amsterdam in December 2023. At the beginning of 2023, the company took over its...

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After strong quarter Birkenstock raises growth forecast

Birkenstock Holding plc saw significant growth in the second quarter of fiscal year 2025 and, as a result, raised its annual forecast. The German footwear provider achieved a turnover of 574.3 million euros in the three months to March 31, according to the interim report published on Thursday. The company saw a turnover increase of 19 percent...