Birkenstock news and archive

New opening in The Hague: Birkenstock expands in the Netherlands

German footwear brand Birkenstock expanded its presence in the Netherlands. On Tuesday, June 10, 2024, the company announced the opening of a new store in The Hague. This is the heritage brand’s second shop in the country, following the opening of a store in Amsterdam in December 2023. At the beginning of 2023, the company took over its...

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After strong quarter Birkenstock raises growth forecast

Birkenstock Holding plc saw significant growth in the second quarter of fiscal year 2025 and, as a result, raised its annual forecast. The German footwear provider achieved a turnover of 574.3 million euros in the three months to March 31, according to the interim report published on Thursday. The company saw a turnover increase of 19 percent...

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Birkenstock starts new fiscal year with 19 percent sales increase

German footwear brand Birkenstock continued its growth trajectory in the first quarter of fiscal year 2024/25. This is evident from the latest figures released on Thursday by the New York Stock Exchange-listed parent company, Birkenstock Holding plc. In the months from October to December, the group's revenue reached 361.7 million euros. This...

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Birkenstock UK sales surge to 59.8 million pounds in 2024

Birkenstock UK, importer and distributor of the footwear brand in the UK, recorded a turnover of 59.8 million pounds during the year to September 30, 2024, with pre-tax profit increasing to 1.8 million pounds for the year under review. This represents significant growth compared to previous years, with turnover figures of 34.5 million pounds in...

Retail|In Pictures

Birkenstock opens pop-up at Les Deux Alpes

Footwear brand Birkenstock has opened a one-of-a-kind pop-up experience in the heart of French ski resort Les Deux Alpes, showcasing a curated selection of products for winter and post-ski recovery. Located in a chalet, the Birkenstock month-long activation is a tailor-made retail experience, combining its brand heritage with après-ski comfort...

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Birkenstock appoints new chief financial officer

Birkenstock has appointed Ivica Krolo as its new chief financial officer, the footwear brand announced on Tuesday. In his new role, which Krolo will assume on 1 February, he will succeed Erik Massmann. Birkenstock has agreed with Massmann that he will step down from his position on 31 January, after which he will actively support the handover...

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Birkenstock's Q4 and fiscal 2024 results beat expectations

Birkenstock Holding reported fiscal 2024 revenue growth of 21 percent on a reported and 22 percent on a constant currency basis to 1.8 billion euros, ahead of the company's guidance of 20 percent, driven by continued strong and growing consumer demand for its products across all segments, channels and categories. The company said fourth quarter...

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Birkenstock loses lawsuit against Aldi over sandal design

Shoe manufacturer Birkenstock has lost an appeal in its dispute with Aldi over the design of a sandal from the supermarket chain's range. The Bavarian Supreme Court in Munich today confirmed the lower court's earlier verdict, a spokesman said. The case involved a sandal with a large buckle, for which Birkenstock's complaint was dismissed. The...

Culture

Birkenstock celebrates 250 years of history with retrospective book, online encyclopedia and exhibition

To celebrate its 250-year heritage, comfort shoe brand Birkenstock is looking back at the story of a small workshop that became an international company. The book, titled "The Book of Birkenstock," offers a visual retrospective of the company's evolution over the last two and a half centuries. While the book focuses on the brand's know-how, it...

Retail

Birkenstock strengthens brand presence in South Korea through launch of dedicated website

German footwear brand Birkenstock is strengthening its brand presence in South Korea by launching a new, country-specific ecommerce website. A leading market for fashion in East Asia, Birkenstock sees “great potential” when it comes to growing its presence in the country as the industry is characterized by a range of young, creative local...

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Birkenstock shares up after one year on the stock exchange

On the anniversary of its botched stock market debut in the US, sandal manufacturer Birkenstock can now show a positive share price. Shares closed on Thursday at just under 50 US dollars. That is above the issue price of 46 US dollars - and above all significantly above the interim lows of around 36 US dollars. Birkenstock had already set the...

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Birkenstock confirms full year outlook on strong Q3

Birkenstock reported third quarter revenue growth of 19 percent on a reported and constant currency basis to 565 million euros, driven by continued strong and growing consumer demand for its products across all segments, channels and categories. The company is confirming fiscal 2024 guidance for revenue growth for 20 percent in constant currency...