Birkenstock opens stores in Boulder and West Palm Beach

Birkenstock has opened two company-owned stores in the US, in Boulder, Colorado, and West Palm Beach, Florida, taking its directly operated US retail fleet to 22 locations.

The Boulder store sits in the Twenty Ninth Street Mall, while the West Palm Beach store has opened at CityPlace, a mixed-use retail, dining and wellness district. Both carry the brand’s full range for women, men and children, including sandals, clogs, sneakers, shoes and boots, alongside its Care Essentials line of foot and body care products and a new plant-based nail polish range. The interiors use cork, felt and leather, materials the company says reference its manufacturing heritage.

The openings come as the German brand marks the 50th anniversary of its Boston clog in 2026, and extend a steady build-out of directly operated retail in markets the company has identified as core to its lifestyle positioning.

The Boulder store, at the Twenty Ninth Street Mall, places Birkenstock in one of Colorado's most active college towns, at the foot of the Rocky Mountains. In Florida, the West Palm Beach store opens at CityPlace, a mixed-use district being redeveloped around retail, dining and wellness.

Both stores stock the brand's full assortment for women, men and children — its sandals and clogs alongside sneakers, shoes and boots — as well as the Birkenstock Care Essentials range of foot and body care products, which now includes a new plant-based nail polish line. The interiors are built around cork, felt and leather, materials drawn from the brand's own manufacturing.

"Opening our doors in Boulder and West Palm Beach is a meaningful step in Birkenstock Americas' retail journey," said David Kahan, president of Birkenstock Americas. "These two cities embody the values at the heart of our brand — an appreciation for quality, and a commitment to living well."

Birkenstock Boulder (1750 29th St., Suite 1042) and Birkenstock West Palm Beach (437 South Rosemary Avenue) are both open 10am–7pm Monday to Saturday and 11am–6pm Sunday.

This article was written with the assistance of AI.