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UK shoppers keener on Black Friday than those in US

Distil.ai, a business intelligence platform for ecommerce businesses, has analysed Black Friday/Cyber Monday (BFCM) data for the UK and US markets, shedding light on customer shopping habits. The data, drawn from a sample of over 40,000 online orders, offers insights into online shopping behaviors during the BFCM weekend. In the UK, shoppers...