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De Montfort University alumna launches brand for rowing gear

When your two passions are fashion and rowing, it might seem as if finding a way to combine both close to impossible. Yet, BA Retail Buying (which is now called BA Fashion Buying) alumna Demi Johnson did exactly with the launch of Blue Heron: a brand for luxury sportswear, which focuses on rowers. As a former president of the De Montfort...

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