Body Positivity news and archive

Podcast: Why fashion has a problem accepting different body types and sizes

Take a listen here to the conversation between host Clara Press of the Wardrobe Crisis podcast and guest Michaela Strack about initiatives in the fashion industry to respect diversity in body types. 'Little has changed,' lament podcast presenter Press and her guest Strack, referring to the 1990s, a time when it was popular to highlight only one...

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Business

Pinterest working on ‘body type’ tech

Social media platform Pinterest has said that it is working on “body type technology” that would allow users to refine their searches for women’s fashion and wedding ideas based on different body types. The tech builds on similar tools introduced for hair patterns and skin tones, all of which contribute to the platform’s efforts to form a more...

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Fashion

Highest body confidence among baby boomers as sales of string bikinis soar

New data shows that women who have made more trips around the sun are the ones likely to bare more skin in the sun. Baby boomers are busting out their bodies on the beaches like no other group according to Clearpay. The online Buy Now, Pay Later payment service found that women born between 1944 and 1964 are purchasing string bikinis at a higher...

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Why plus size means big business

Why plus size means big business The plus size market presents a huge growth opportunity for apparel brands and retailers alike, but despite the overwhelming evidence – there is no shortage of data, obesity statistics, surveys and financial metrics that identify and quantify the business potential in the plus size arena – brands in the UK and...

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Video

Video: Style expert talks about why style heavily influences self confidence

Style coach and body positivity advocate Stasia Savasuk presents her Ted Talk about how your wardrobe can be used as a tool to change your life outlook. Using personal examples, she discusses why fashion isn't just on the surface, it can play a crucial role in self confidence. Founder of Stasia's Style School, Savasuk aims to help women who feel...

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Fashion

10 steps by brands and retailers towards size inclusivity

Traditional beauty ideals are increasingly being challenged, broadening sensibilities and evolving aesthetics that accept and embrace a varied range of individuals. With the number of overweight and obese adults increasing in the United States and Europe, the demand for plus size clothing too increases. While plus-size models like Ashley Graham...

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Fashion

Canadian retailer Reitmans introduces lingerie and bans retouching

Reitmans, Canada’s largest women’s specialty retailer, has announced that it will no longer be retouching or altering the bodies of models shown in their campaigns, starting with its fall 2019 campaign. Along with this announcement, the brand will also be launching a new line of lingerie. According to WWD, the brand wanted to create campaign...

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Fashion

Aerie uses new bra campaign to celebrate women with disabilities

Aerie has launched yet another campaign with a strong body positivity message. The lingerie brand has unveiled Aerie Bras Make You Feel Real Good to showcase their new line of items using women with disabilities. The unretouched images feature a wide range of body types, wheelchair users and those with colostomy bags, hearing aids and crutches....

Fashion

Consumers praise Missguided's new, unretouched campaign

London - In an industry which tends to focus on unrealistic body standards, fashion retailers which take a stand against the constant portrayal of the slim, white young model in lieu of a more diverse and inclusive body type are often celebrated. Which is why consumers are now applauding Missguided new, unretouched fashion campaign. The British...