Aerie has launched yet another campaign with a strong body positivity
message.
The lingerie brand has unveiled Aerie Bras Make You Feel
Real Good to showcase their new line of items using women with
disabilities. The unretouched images feature a wide range of body types,
wheelchair users and those with colostomy bags, hearing aids and crutches.
The American Eagle brand’s promos also include women with scars, stretch
marks and insulin pumps.
Aerie has been a major force in the body
inclusivity movement - featuring activist-model Iskra Lawrence as the face
of the brand.
"As a brand, Aerie has been a leader in empowering
women and celebrating inclusivity and body positivity since our launch of
#AerieREAL in 2014," Jennifer Foyle, Aerie Global Brand President, said in
a press release shared by the brand. "Our newest bra models are part of our
brand's ongoing commitment to show real, authentic and unretouched women,
who are at the core of everything that we do."
Abby Sams, who is
featured in the ads while in her wheelchair shared her excitement for the
campaign via Instagram.
“I am PROUD to say I’ve done this. PROUD
to be a part of it. PROUD to be a model representing a community of
disabled and chronically ill people. PROUD to be comfortable in my own
skin,” she posted. “Being a model in a wheelchair for a major company is
kind of a big deal and I want to be transparent about it all. Confidence is
hard to come by and even harder to master.”
The ads are part of
the company’s #AerieREAL social media movement to promote body positivity.