Bogner news and archive

Outerwear brand Bogner says “US customer extremely important” with bi-coastal store openings in same month

Bogner, the German “Ath-Luxury” brand synonymous with Alpine inspired outerwear celebrated the opening of flagship stores anchoring both coasts in November, with locations on LA’s Sunset Blvd and NYC’s Madison Avenue. A few days later it opened its very first standalone UK concept store in the heart of London’s Mayfair. The brand clearly has its...

Retail

Bogner opens first standalone concept store in UK

German sports label Bogner has announced the opening of its first standalone store in the UK, in partnership with activity company The Bergladen Group. Over the span of five-storeys, and located in the centre of London’s Mayfair district, the Bogner store houses a curated selection of seasonal collections, including a variety of attire and...

BusinessFeatured

CEO Gerrit Schneider: Bogner will continue its successful course

‌ Trouble is brewing at some German fashion companies at the moment. The consequences of the pandemic as well as the inflation and customers’ lower purchasing power are turning into major obstacles at companies like Ahlers and Weber that are facing insolvency. The sportswear sector does not seem to be so badly affected, at least not yet, and...

Report

Bogner posts 36 percent sales growth

Bogner, the Munich-based lifestyle and luxury sports fashion company, recorded sales of 166.3 million euros, up 36 percent for the year to March 31, 2022 and above pre-Covid levels of 163 million euros. With an EBITDA of 19.4 million euros, Bogner exceeded its own forecast, while EBIT totaled 11 million euros. “The result clearly exceeds our own...

Management |CEO INTERVIEW

Bogner: 'On our way to a new era'

The Bogner brand has stood for sport, fashion and luxury since 1932. It cannot be separated from its owners, Willy and Sonia Bogner, who have positioned Bogner for success all over the world. Now, for the first time in the family-owned company’s history, an outsider has taken leadership within the company. Alexander Wirth was appointed CEO in...

FairsPartner Content

Bogner: virtual brand experiences and a new approach

For the first time, Bogner is presenting its complete ‘World of Bogner’ at Premium in Berlin, encompassing the full range of collections as well as a selection of franchises. With 180 square metres of exhibition space, national and international trade visitors and media representatives will be able to gain a comprehensive overview of the winter...

People

Willy Bogner successor named

New York - Alexander Wirth has been named COO and Deputy CEO of German ski and sportswear brand Bogner. Wirth, who is the former director of Ralph Lauren Germany will be joining Bogner in the newly created COO position in January 2016. After a handover period, he will be taking over the role of CEO from Willy Bogner. In addition to his position...

Apparel

Bogner shines bright

Luxury denim Bogner is teaming up with Swarovski Elements and launched a crystal embellished jean. The new collaboration will be in store next Spring/Summer. Bogner has a passion for authentic denim and lifestyle collections. The new jeans are made out of summery, lightweight Tencel fabric in a new style: the Bella Boyfriend cut has the flair of...