Bogner news and archive

Bogner: Golf Spring/Summer collection 2026

The BOGNER Golf Spring/Summer 2026 collection captures the lightness of summer, seamlessly combining performance with style - for active days on the golf course as well as relaxed moments afterwards. Perfectly curated looks and functional details define the unmistakable BOGNER aesthetic, ensuring a confident and refined appearance. Credits:...

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Business

Missoni remains Italian: FSI fund becomes majority shareholder

Missoni is changing its corporate structure but remains Italian. The brand is losing the Missoni family as shareholders but is continuing its Italian story with Fondo Strategico Italiano (FSI). The fund has chosen to strengthen its commitment by becoming the majority shareholder. FSI first invested in the company's capital in 2018. The...

People

Katjes: Bogner majority owner appoints US influencer as creative director

US influencer and comedian Jake Shane has been appointed chief creative officer (CCO) at liquorice and fruit gum manufacturer Katjes. The company confirmed the appointment to the German Press Agency (DPA) on February 12, 2026, following an earlier report by Forbes magazine. In this newly created role, the 26-year-old Shane will be responsible...

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Business

Katjes acquires majority stake in Bogner

In a significant development for the German fashion industry, Katjes International GmbH & Co. KG, the investment arm of the confectionery company, has acquired a 60 percent majority stake in Munich-based clothing supplier, Bogner. The announcement, made by Bogner on Friday, confirms that the Bogner family will retain a 40 percent share in the...

FashionPress Release

Bogner Fall/Winter Campaign 2025

This season, BOGNER ventures into new spheres with a spirit of bold exploration. Uncharted terrain unfolds within crisp glacial clarity, the thrill of untouched powder underfoot, the power of performance, and the presence of BOGNER icons ever at hand. Sleek. Steadfast. A journey into understated luxury, where design meets boundless creativity....

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Report

Bogner MD to step down, seeks 'strong partners' to back global growth

The managing director of German clothing retailer Willy Bogner GmbH, Gerrit Schneider, is set to leave the company as it begins seeking out "strong partners" to continue investing in growth. Schneider is leaving the Munich-based clothing retailer at the end of the year to "take on a new position in another company", later revealed to be kitchen...

Featured

Retail|Interview

Outerwear brand Bogner says “US customer extremely important” with bi-coastal store openings in same month

Bogner, the German “Ath-Luxury” brand synonymous with Alpine inspired outerwear celebrated the opening of flagship stores anchoring both coasts in November, with locations on LA’s Sunset Blvd and NYC’s Madison Avenue. A few days later it opened its very first standalone UK concept store in the heart of London’s Mayfair. The brand clearly has its...

Retail

Bogner opens first standalone concept store in UK

German sports label Bogner has announced the opening of its first standalone store in the UK, in partnership with activity company The Bergladen Group. Over the span of five-storeys, and located in the centre of London’s Mayfair district, the Bogner store houses a curated selection of seasonal collections, including a variety of attire and...

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Business

CEO Gerrit Schneider: Bogner will continue its successful course

‌ Trouble is brewing at some German fashion companies at the moment. The consequences of the pandemic as well as the inflation and customers’ lower purchasing power are turning into major obstacles at companies like Ahlers and Weber that are facing insolvency. The sportswear sector does not seem to be so badly affected, at least not yet, and...

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Report

Bogner posts 36 percent sales growth

Bogner, the Munich-based lifestyle and luxury sports fashion company, recorded sales of 166.3 million euros, up 36 percent for the year to March 31, 2022 and above pre-Covid levels of 163 million euros. With an EBITDA of 19.4 million euros, Bogner exceeded its own forecast, while EBIT totaled 11 million euros. “The result clearly exceeds our own...

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Management|CEO INTERVIEW

Bogner: 'On our way to a new era'

The Bogner brand has stood for sport, fashion and luxury since 1932. It cannot be separated from its owners, Willy and Sonia Bogner, who have positioned Bogner for success all over the world. Now, for the first time in the family-owned company’s history, an outsider has taken leadership within the company. Alexander Wirth was appointed CEO in...

FairsPartner Content

Bogner: virtual brand experiences and a new approach

For the first time, Bogner is presenting its complete ‘World of Bogner’ at Premium in Berlin, encompassing the full range of collections as well as a selection of franchises. With 180 square metres of exhibition space, national and international trade visitors and media representatives will be able to gain a comprehensive overview of the winter...