BSN Sports news and archive

BSN Sports acquires Sports Endeavors and Lax.com

US-based BSN Sports, a division of Varsity Brands and a marketer, manufacturer, and distributor of team sports apparel and equipment, has acquired Sports Endeavors and Lax.com. The move is designed to strengthen the position of the company in the specialized soccer and lacrosse markets while expanding its digital and distribution capabilities....

Fashion

BSN Sports collaborates with USA Water Polo for apparel range

BSN Sports has partnered with USA Water Polo for the first time to create apparel for the USA Water Polo Olympic Development Program. The partnership also sees the two creating outfits for the USAWP National Team programs. Jessica Hardy Meichtry, category manager for aquatic sports for BSN Sports and USA Olympic swimming gold medalist, said in a...