BSN Sports collaborates with USA Water Polo for apparel range

BSN Sports has partnered with USA Water Polo for the first time to create apparel for the USA Water Polo Olympic Development Program. The partnership also sees the two creating outfits for the USAWP National Team programs.

Jessica Hardy Meichtry, category manager for aquatic sports for BSN Sports and USA Olympic swimming gold medalist, said in a statement: "Working with USA Water Polo through BSN Sports is a thrilling opportunity. Water polo has always held a special place in my heart."

"I personally played the sport growing up and have had a front-row seat watching their world domination successes at international competitions throughout the years," added Hardy Meichtry. "I'm excited to contribute to their success professionally.

A distributor and direct marketer of athletic wear and equipment, BSN Sports is a key division of Varsity Brands, a frontrunner in the fields of sports. Through the new partnership, BSN Sports will provide the men's and women's USA Water Polo teams with a broad array of apparel ahead of the 2024 Summer Olympics in Paris, France.

The women's team will compete for a fourth consecutive gold medal in Paris while the USA Men look to build off a bronze medal performance at the World Aquatics World Cup earlier this year.

"I believe that the power of sport can transform lives, and this collaboration between USA Water Polo and BSN Sports is a testament to that belief," concluded Hardy Meichtry. "We look forward to providing top-of-the-line apparel to help water polo continue to succeed."

Michaela Spector, USA Water Polo director of marketing, added in a statement: "USA Water Polo is thrilled to partner with BSN Sports. We have the toughest athletes in the world, and they deserve the world's best gear. By providing a one-stop-shop solution for custom apparel for our community, we are elevating the experience in and out of the pool."