Articles by Vivian Hendriksz
Working as an editor and journalist since 2011, Vivian Hendriksz first began her career at FashionUnited in 2013 as a full-time editor. After graduating with a BA Hons in English Literature and Writing in Leeds, she worked for several local news and expat publications next to FashionUnited before striking out on her own as a freelance writer in 2019. Covering the intersections of fashion, lifestyle, and travel, she has a keen interest in all things sustainable, the business side of fashion, and current trends and cultural affairs. Rejoining the team at FashionUnited in late 2023 as a freelancer, she focuses on aspects such as independent retail, CEO interviews, global expansion, and sustainability.
Guess Jeans partners with Hysteric Glamour for SS26 capsule collection
Guess Jeans has partnered with cult Japanese label Hysteric Glamour to create a special Spring/Summer 2026 collection that connects California surf & skate nostalgia with Tokyo’s counterculture appeal. Set to launch April 3, the collaborative collection is inspired by both brands’ legacies, reimagining archival designs and classic silhouettes...
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When AI shares incorrect information, 58 percent of shoppers blame the brand
It’s no big secret that artificial intelligence is changing the face of retail. Applicable at nearly every stage of the broader product lifecycle, more and more consumers across the globe are using large language models (LLMs) from ChatGPT to Gemini for online shopping. Turning to AI to discover, compare, and select which products from which...
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Vivobarefoot to open its first-ever US flagship store in New York City
British footwear brand Vivobarefoot is set to open its debut flagship store in the United States in New York City. Located in the trendy neighborhood of SoHo, the new 1,500 square foot store will open in June 2026, months after the functional footwear brand opened its regional headquarters in the US in Austin, Texas. The debut US flagship marks...
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Poshmark launches redesigned app
Online fashion resale marketplace Poshmark has launched a renewed version of its app, which is said to offer users a “cleaner, more focused” design aimed at making it easier to discover what they are searching for. The revamped app offers users additional features and enhanced options such as Guided Discovery, Streamlined Closets, a Simplified...
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Hill House Home launches collaboration with Pottery Barn Kids & Teen
Fashion and lifestyle brand Hill House Home has launched a new collaboration with Pottery Barn Kids and Pottery Barn Teen. Known for its signature prints and feminine styles, the collaboration sees Hill House Home apply its soft floral designs and intricate patterns to nurseries, children’s bedrooms, teen rooms, and dorm rooms from the...
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Truekind makes physical retail debut in Belk department stores
Intimates brand Truekind has made its physical retail debut and launched in Belk department stores. The brand is now available in 258 Belk retail locations across the Southeast and on Belk.com as of March 25. Customers can now shop a curated selection of Truekind’s best-selling lingerie styles in sizes small to 4x extra large. The launch is part...
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Ralph Lauren outlines next stage of GC&S strategy: Timeless Design by 2030
Ralph Lauren Corporation has outlined the upcoming phase of its Global Citizenship & Sustainability (GC&S) strategy under the title ‘Timeless Design by 2030.’ The next stage of its GC&S strategy aims to build on the current progress that the parent company of the Ralph Lauren brand names has achieved over the last few years while strengthening...
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Express teams up with Bebe for Y2K-inspired collection
Fashion brands Express and Bebe have joined forces to develop a special, curated collection of partywear inspired by Y2K trends. The capsule collection is a representation of both brands' “bold, confident, and sexy spirit” and includes an array of statement dresses, jumpsuits, rompers, and mini and maxi dresses that offer a fresh, modern take on...
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Madhappy continues retail push with flagship opening in Malibu
Los Angeles-based fashion brand Madhappy has opened its fourth flagship store as it continues to expand its retail presence. Located in Malibu, California, the new 2,400 square-foot brick-and-mortar store showcases the brand’s latest collections and includes an on-site cafe. The Malibu flagship builds on the visual concept developed for its...
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Bebe launches debut collection with Betty Boop
Fashion brand Bebe has launched its debut collaborative collection with the iconic cartoon character Betty Boop. The new Bebe x Betty Boop collection brings together two culturally relevant names to create a unique collection for fashion-forward women. Building on Betty Boop’s strong resurgence, driven partially by the success of Boop! The...
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